The mission of the Family Friendly Programming Forum is to be a formidable influence supporting and promoting the development of family friendly content across multiple distribution platforms.
The definition of family friendly content is purposefully broad. Relevant to today's diverse and complex consumer, it has multi-generational appeal, depicts real life and is appropriate in theme, content and language. Family friendly content also embodies a responsible resolution of issues.
The goal of the FFPF is to support and promote content alternatives that adults and children can enjoy together.
The group's focus is evolving with the changing media landscape. Since its inception in 1999, the FFPF has focused on supporting primetime network programming. In 2007, the group expanded its mission to include cable programming, as well as to explore content to additional distribution platforms.