Good family entertainment is hard to find, particularly in a fragmented landscape. The Alliance's goals have evolved to reflect the transforming media industry and, more importantly, changes in American homes.
The mission of the ANA Alliance for Family Entertainment is to be a formidable influence supporting and promoting the development of family friendly content on multiple distribution platforms.
We seek to be:
- A first stop for family friendly content developers.
- A "clearing house" for family content ideas and development.
- A source for strategic input to the entertainment development community.
- A facilitator to bring appropriate content developers and interested marketing partners together.
- A research resource for members to find insights and value to help market effectively in a digital world.