ANA - 2009 Symposium

NETWORK ENTERTAINMENT PRESIDENTS, LEADING CONTENT DEVELOPERS AND NATIONAL MARKETERS JOIN TOGETHER TO SUPPORT FAMILY ENTERTAINMENT

Fifth Annual Symposium Focused on "Family Matters"

Beverly Hills, CA - (June 9, 2009) - Broadcast and cable network entertainment presidents; executives from leading online, mobile and gaming companies; and producers, writers and key national advertisers met today to discuss family oriented entertainment at the Association of National Advertisers (ANA) Alliance for Family Entertainment's Fifth Annual Symposium. The event was held at the Paley Center for Media in Beverly Hills, Calif.

The ANA Alliance hosts the annual symposium to engage key constituents of the entertainment community in a dialogue with advertisers about the importance of ensuring family programming options exist for consumers.

The Alliance for Family Entertainment is a group of nearly 40 national advertisers, supported by the ANA, which represents approximately 30% of all television advertising dollars spent in the U.S. Its mission is to find, nurture, develop and support high quality content the entire family can enjoy on multiple distribution platforms.

"We are always pleased to host this annual dialogue with the creative community," said Pat Gentile, chairman, ANA Alliance for Family Entertainment, National TV Programming Manager, The Procter & Gamble Company. "Regardless of the delivery platform - TV, online, mobile device or gaming - we want writers, developers and programmers to know that we will support family oriented entertainment."

The afternoon program featured a series of panel discussions, including:

Broadcast network primetime programming update: Network entertainment heads discussed how family entertainment fits into the current media landscape; the impact of DVRs, Hulu and online content on their business models; and primetime programming, among other subjects. Participating in the conversation were Marc Graboff, Co-Chairman, NBC Entertainment and NBC Universal Television Studio; Stephen McPherson, President, ABC Entertainment Group; Dawn Ostroff, President, Entertainment, The CW Network; Kevin Reilly, Entertainment President, FOX Broadcasting Company; and Nina Tassler, President, CBS Entertainment.
Content development partnership: The Alliance jointly announced a content partnership with Humanitas, the Hollywood organization that annually honors excellence in film and television writing by awarding its prestigious Humanitas Prize. The two organizations will partner on a Content Development Fund for television and digital projects. The fund will be utilized to develop classic stories that uplift and entertain audiences, while inspiring and uniting humanity.
Proprietary research: The Alliance revealed new qualitative research that demonstrates programming has a strong influence on the effectiveness of advertising. The study, conducted amongst companies whose collective advertising spending exceeds $10 billion, showed that there is a +30% swing in advertising effectiveness for family products if the advertising is placed in appropriate, family-oriented content.
Content options on multiple distribution platforms: The panel included a robust discussion of how multiplatform opportunities have expanded for content developers. Panelists included Bill Abbott, President and Chief Executive Officer, Crown Media U.S.; Paul Lee, President, ABC Family; Niranjan Nagar, Vice President, Studio and Publishing Operations for Pogo, Electronic Arts, Inc.; Mark Piesanen, Director of Strategic Partner Development, Google; Chris Schembri, Vice President of Media, AT&T Inc.
Marketers' perspectives: Leading advertisers shared their perspectives on the entertainment landscape and why they support family entertainment. Participants included Edgar Sandoval, General Manager, North America Marketing, The Procter & Gamble Company; Ed Gold, Advertising Director, State Farm Insurance; Christina Meringolo, Director, Media Services and Public Relations, Schering-Plough Corporation and Ben Simon, Senior Manager, Entertainment, Walmart Stores, Inc.

About the Association of National Advertisers (ANA) and the ANA Alliance for Family Entertainment

The ANA represents over 400 companies and 9,000 brands. These companies collectively spend over $100 billion in advertising and marketing every year.

The Alliance for Family Entertainment is a group of nearly 40 national advertisers, supported by the Association of National Advertisers (ANA), representing approximately 30% of all U.S. television advertising dollars. Its mission is to find, nurture, develop and support high quality content the entire family can enjoy on multiple distribution platforms.

Since its inception (as the Family Friendly Programming Forum) more than a decade ago, the group has played a role in bringing 20 family primetime programs to air, including Friday Night Lights, Chuck, Everybody Hates Chris, 8 Simple Rules and Gilmore Girls.

Fifth Annual Symposium June 9, 2009 - The Paley Center for Media, Beverly Hills, CA
		Guests attending the ANA Alliance for Family Entertainment Luncheon at The Paley Center for Media, June 9, 2009.
		ANA Alliance for Family Entertainment holds its Fifth Annual Symposium at The Paley Center for Media, Beverly Hills, CA on June 9, 2009.
		Guests enjoying the Alliance for Family Entertainment Luncheon at the Fifth Annual Symposium @ The Paley Center for Media, June 9, 2009.
		ANA Alliance for Family Entertainment Executive Committee member Barbara Bacci Mirque with Director of Humanitas, Catherine Young.
		Attendees gather to have a light bite & network at the Fifth Annual Alliance for Family Entertainment Symposium.
		Alliance Member, Rex Conklin, Media Director, Walmart Stores Inc. with a fellow colleague at ANA Alliance for Family Entertainment Symposium.
		Attendees conversing at the Fifth Annual Symposium at The Paley Center for Media, Beverly Hills, CA.
		Alliance Chairman Pat Gentile, The Procter & Gamble Company welcomes the attendees to the Fifth Annual Alliance for Family Entertainment Symposium.
		A conversation with Marshall Herskovitz, HUMANITAS Trustee and Barbara Bacci Mirque, evp, ANA discuss partnership with the Alliance for Family Entertainment.
		Marshall Herskovitz, HUMANITAS Trustee.
		Barbara Bacci Mirque, evp, ANA, shakes hands with Marshall Herskovitz, on the partnership with ANA Alliance for Family Entertainment and HUMANITAS.
		Jim Bechtold, Front Porch Entertainment discusses The Influence of TV Shows on Brand Advertising during Alliance Proprietary Research segment, Inside the Numbers.
		Lance McAlindon, Senior Research Manager, The Procter and Gamble Company discuss the positive impact of family programming on advertising effectiveness.
		Lance McAlindon, The Procter & Gamble Company discusses, Inside the Numbers, Alliance for Family Entertainment's Proprietary Research at the Fifth Annual Symposium at The Paley Center for Media on June 9, 2009..
		Leading writers of the broadcast networks discuss the importance of creating family content; Inside the Writer's Room:Jason Katims, Friday Night Lights; David Shore, HOUSE and Damon Lindelof, LOST.
		Inside the Writers Room: Panelists included: Ali LeRoi, Everybody Hates Chris, Jason Katims, Friday Night Lights, David Shore, HOUSE and Damon Lindelof, LOST with Mike Schneider, Variety as moderator.
		Jason Katims, Executive Producer, Friday Night Lights discusses Family trends with fellow writers at the Fifth Annual Symposium at The Paley Center for Media, Beverly Hills, CA.
		Alliance 2009: More Content Options on Multiple Distribution Platforms: Mark Piesanen, Google; Paul Lee, ABC Family; Bill Abbott, Hallmark Channel; Chris Schembri, AT&T Inc.; Najaran Nadar, Electronic Arts, Inc. with Moderator: Michael Kassan, Media Link, LLC.
		Najaran Nadar, Electronic Arts, Inc. discusses gaming opportunities during the Alliance 2009: More Content Options on Multiple Distribution platforms
		Patric Verrone, Writers Guild West, Ali LeRoi, Everybody Hates Chris and Cathleen Young, Humanitas, all in attendance at the Fifth Annual Symposium @ The Paley Center for Media, June 9, 2009.
		Co-Chairman, NBC Entertainment, Marc Graboff being interviewed with Patty Kerr, Alliance Corporate Communications on his views on family friendly content on multiple distribution platforms.
		Bill Abbott, President, Crown Media US, discusses the importance of more content platforms expanding for families during fifth annual Alliance for Family Entertainment Symposium, Beverly Hills, CA.
		Nina Tassler, CBS Entertainment President being interviewed by Alliance Corporate Communication, Patty Kerr, Alliance, on the importance of family content on the multiple distribution platforms on CBS.
		Stephen McPherson, ABC; Chuck Ross, Television Week and Nina Tassler, CBS, participants of the Broadcast Network panel at the Fifth Annual Alliance for Family Entertainment Symposium.
		Broadcast Network Panelists- Chuck Ross, Television Week; Stephen McPherson, ABC Television Network; Dawn Ostroff, The CW Network; Nina Tassler, CBS Entertainment; Marc Graboff, NBC Entertainment and Kevin Reilly, Fox Broadcasting Company gather for a photo at the Fifth Annual Symposium at The Paley Center for Media, June 9, 2009
		Entertainment President, Kevin Reilly, Fox Broadcasting Company gives his perspective at the Fifth Annual Symposium.
		Broadcast Network primetime programming update: Nina Tassler, President, CBS Entertainment; Kevin Reilly, Entertainment President, Fox Broadcasting Company; Dawn Ostroff, President Entertainment, The CW Network; Stephen McPherson, President, ABC Network Group, Marc Graboff, Co-Chairman, NBC Entertainment and Moderator: Chuck Ross, Television Week
		Marketer's Perspective: Barbara Bacci Mirque, ANA with Edgar Sandoval, The Procter & Gamble Company and Ben Simon, Walmart Stores, Inc.
		Alliance Executive Committee Member, Christina Meringolo, Schering-Plough Corporation discusses Family Content with a Purpose.
		Alliance Executive Committee Member, Ed Gold, State Farm Insurance, shares his perspective on why State Farm Insurance supports family entertainment.