Bruno is the author of the highly regarded, international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results (available in multiple languages). Experts consider Agency Mania an industry reference on agency management, and many large advertisers have used it as hands-on training material. Bruno is Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping large marketing organizations realize the "transformational" value of managed agency partnerships.
The former Head of Global Marketing Operations at Visa Inc., Bruno led the company’s global agency strategy and management, building a brand-new department driven by best practices in agency management. As Director of Global Agency Strategy at Microsoft, Bruno developed a company-wide approach to increase the brand’s global strength through successful agency partnerships. He received the prestigious Marketing Excellence Award from CEO Steve Ballmer for his continued leadership.
Bruno has been instrumental in establishing Agency Management as a central global discipline; he has shaped industry-wide initiatives led by organizations including ANA and 4As to improve our understanding and practices in agency management. Bruno has held leadership positions in pre-IPO high-tech companies AvenueA/Razorfish and Visio. He also served as Head of Relationship Marketing at Clearwire/Sprint, and as Chair of the Association of National Advertisers Client/Agency Committee.