Marjorie Dufek is the director, digital marketing for Brown-Forman Corporation, and the president of Amiga Marketing LLC, an agency she founded to help other companies increase the power of their digital marketing. She developed the strategies that created the largest and most engaged Facebook community in the spirits industry with Jack Daniel’s, launched the brand’s global responsive design web site, and pioneered the use of Twitter in the beverage-alcohol category to launch Jack Daniel’s Tennessee Honey in 2012. She has held a wide range of management positions with Brown-Forman since 1995. She led the Jack Daniel’s digital team from 2008 to 2012, and now leads the development of enterprise-wide digital marketing strategies. Prior to Brown-Forman, Marjorie held management positions in the biotech, direct marketing, and heavy manufacturing industries.
Marjorie is a member of the ANA’s Digital Marketing Committee and is an ANA Faculty member. She serves on the jury for the IAB MIXX Digital Advertising awards.
- Digital Marketing, Social Media