Marjorie Dufek is Director, Digital Marketing for Brown-Forman Corporation, and President, Amiga Marketing LLC. Ms. Dufek has held a wide range of management positions with Brown-Forman since 1995; she has led the development of digital strategy as part of Brown-Forman’s Digital Marketing team since 2000, blazing the trail for digital innovation throughout the Brown-Forman portfolio of brands. She led the Jack Daniel’s digital team from 2008 to 2012, and now leads the development of enterprise-wide digital marketing strategies, focused on global web presence, digital advertising, and consumer relationship marketing through email and social channels. Prior to Brown-Forman, Ms. Dufek held management positions in Biotech, Direct Marketing and Heavy Manufacturing industries.
Ms. Dufek developed the strategies that created the largest and most engaged Facebook community in the spirits industry with Jack Daniel’s, and pioneered the use of Twitter in the Beverage-Alcohol category to launch Jack Daniel’s Tennessee Honey. She championed the adoption of responsive design for the rapid prototyping and launch of the global Jack Daniel’s web site. She founded Amiga Marketing LLC in 2013 to provide these powerful results to more brands.