ANA Trainers


Mike Wittenstein

Mike Wittenstein is the founder and managing principal at Storyminers, an experience, service, and business design consultancy doing work for service brands. He is a world-class expert on experience, service, and business design, who has helped over 400 organizations in 25+ countries make their experiences better — to the tune of $1.5B in value created. As eVisionary, he started IBM’s first experience and service design practice and helped establish the international Customer Experience Professionals Association.

Mike is a member of the ANA Faculty and is ranked as a top customer experience influencer by Huffington Post, SAP, WittyParrot, and Vend. His clients include: Air Canada, Apple, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, Teleflora, Wingate Inns, Zaxby’s, and many others. Mike earned his M.B.A. from Thunderbird and his B.A. from the University of Florida, and has studied in Brazil and Russia.