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Mark McNeilly

Mark is a Lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive MBA program and marketing in the MBA@UNC online program. Prior to teaching full-time Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo. Mark graduated with honors from the University of Minnesota’s MBA program.

Mark is the author of three books, including the popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Oxford University Press, 2011). He is also an Expert Blogger for Fast Company magazine.

Mark has presented to corporations, business people in the U.S. Europe and Asia and been interviewed on the BBC, C-SPAN, CNBC’s TV Show Power Lunch and other TV and radio programs. He most recently appeared on a History Channel special on Sun Tzu’s Art of War.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Technology Leadership for CMOs

Chicago, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Expert Email Marketing

New York, NY

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Webinars

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

See full schedule