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Mark McNeilly

Mark is a Lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive MBA program and marketing in the MBA@UNC online program. Prior to teaching full-time Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo. Mark graduated with honors from the University of Minnesota’s MBA program.

Mark is the author of three books, including the popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Oxford University Press, 2011). He is also an Expert Blogger for Fast Company magazine.

Mark has presented to corporations, business people in the U.S. Europe and Asia and been interviewed on the BBC, C-SPAN, CNBC’s TV Show Power Lunch and other TV and radio programs. He most recently appeared on a History Channel special on Sun Tzu’s Art of War.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

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Webinars

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

See full schedule