Mark McNeilly is a lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive M.B.A. program and marketing in the MBA@UNC online program. Prior to teaching full-time, Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo.
In addition to being a member of the ANA Faculty, Mark is the author of three books, including the popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers. He is also an expert blogger for Fast Company magazine.
Mark has presented to corporations, business people in the U.S., Europe, and Asia and has been interviewed on BBC, C-SPAN, CNBC’s TV Show Power Lunch, and other TV and radio programs. Mark graduated with honors from the University of Minnesota’s M.B.A. program.