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Raymond Bednar

Ray Bednar is president and founder of Hyperion Marketing Returns, which focuses on delivering significant value to client companies by providing marketing return on investment and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels. Prior to founding the firm, Mr. Bednar was senior vice president and global sponsorships executive at Bank of America. He had previously served as the CEO of PRISM North and South America, a WPP agency, where he led the strategic consulting practice. During his time with PRISM, he developed comprehensive sponsorship strategies for clients such as DuPont, Xerox, HSBC and Samsung. A recognized expert in ROI for sponsorship and marketing, he is the author of Sponsorship's Holy Grail, winner of the prestigious WPP Atticus Award for strategic thought. Prior to joining PRISM, he was a general manager and president with General Electric, where he gained extensive experience in the marketing application of Six Sigma. Mr. Bednar holds a B.S. from the United States Military Academy at West Point and an M.B.A. from Harvard Business School.  

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

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Webinars

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

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