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Raymond Bednar

Ray Bednar is president and founder of Hyperion Marketing Returns, which focuses on delivering significant value to client companies by providing marketing return on investment and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels. Prior to founding the firm, Mr. Bednar was senior vice president and global sponsorships executive at Bank of America. He had previously served as the CEO of PRISM North and South America, a WPP agency, where he led the strategic consulting practice. During his time with PRISM, he developed comprehensive sponsorship strategies for clients such as DuPont, Xerox, HSBC and Samsung. A recognized expert in ROI for sponsorship and marketing, he is the author of Sponsorship's Holy Grail, winner of the prestigious WPP Atticus Award for strategic thought. Prior to joining PRISM, he was a general manager and president with General Electric, where he gained extensive experience in the marketing application of Six Sigma. Mr. Bednar holds a B.S. from the United States Military Academy at West Point and an M.B.A. from Harvard Business School.  

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

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Webinars

Reaching Millennials Through TV- What Marketers Need To Know

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Engaging Customers Through Instagram

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Maximizing Mobile's Impact in the Marketing Mix

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5 Innovative and Effective Tools To Direct Marketing

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The FTC's Operation Full Disclosure: What You Need To Know

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