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Raymond Bednar

Raymond Bednar is the president and founder of Hyperion Marketing Returns, a consultancy focused on providing companies with marketing ROI and ROO methodologies and processes to optimize results from an array of marketing channels. Ray gained both client- and agency-side experience working as senior vice president and global sponsorships executive at Bank of America and as CEO for PRISM North and South America, an agency in WPP. His work at Bank of America helped senior bank officials better understand and participate in sponsorship investments. While at PRISM, he developed comprehensive sponsorship strategies for clients such as DuPont, Xerox, HSBC and Samsung.

Ray is a recognized expert in ROI for sponsorship and marketing and is the author of Sponsorship's Holy Grail — winner of the prestigious WPP Atticus Award for strategic thought. He is a member of the ANA Faculty and holds a B.S. from The United States Military Academy at West Point and an M.B.A. from Harvard University Graduate School of Business Administration.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

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