Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch. Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams. In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace. He also from the mid-90’s on, had many operational responsibilities within the companies in-house media buying agency. In 2006, his role expanded to include International Media. In late 2010, at what was now called Pfizer Consumer Healthcare, Steve reshaped the companies going forward Marketing Services vision which included reporting responsibilities for the Customer Contact Center, Medical Marketing and a Promotional Review team. Steve also redesigned a Global Graphics/Package Design Dept. and helped determine a new Consumer Promotion reporting structure to optimize marketing synergies. He has a long history of collaboratively driving strong dominate brands in both the general and multicultural markets.
In 2012, Steve launched AdElevate, a media consulting company that leverages his wide array and deep experience for clients who do not possess in-house senior level media expertise but are committed to excelling in all forms of media.