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Steve Palmisano

Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch.  Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams.  In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace.  He also from the mid-90’s on,  had many operational responsibilities within the companies in-house media buying agency.  In 2006, his role expanded to include International Media.  In late 2010, at what was now called Pfizer Consumer Healthcare, Steve reshaped the companies going forward Marketing Services vision which included reporting responsibilities for the Customer Contact Center, Medical Marketing and a Promotional Review team.  Steve also redesigned a Global Graphics/Package Design Dept. and helped determine a new Consumer Promotion reporting structure to optimize marketing synergies.  He has a long history of collaboratively driving strong dominate brands in both the general and multicultural markets. 

In 2012, Steve launched AdElevate, a media consulting company that leverages his wide array and deep experience for clients who do not possess in-house senior level media expertise but are committed to excelling in all forms of media.

 

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

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Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

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