| |
 

Allan Linderman

A thirty-year+ advertising veteran, Allan is President of The Linderman Media Group, a media consulting, training and auditing company based in Chicago. LMG has helped marketers such as Allstate, Amgen, AutoZone, Bank of America, Boeing, Burger King, BMW, CVS, Dean Foods, Hewlett-Packard, Intel, Midas and Samsonite with key media elements including strategic planning, auditing, buy oversight, process analysis, agency relationships, searches and more. Allan also serves the Association of National Advertisers as a key faculty member and Media Strategy Seminar Leader and is the Project Manager for the Joint Policy Committee’s (JPC) GRP-E Pilot project.

Before starting The Linderman Media Group, Allan was Vice President of Advertising at Alberto Culver where his responsibilities included management of the company's global advertising and media expenditures including its iconic brands Alberto VO5, TreSemme, Mrs. Dash and Molly McButter. This followed his 16 years as a Senior Vice President, Corporate Media Director at HBM/Creamer (now part of Euro RSCG) where all agency media groups across the US reported to Allan.

Allan is responsible for developing the first fixed position network TV vignette to air in NFL football. “Alcoa’s Fantastic Finishes” married the advertiser needs and target audience viewing patterns with broadcast networks and a very desirable sports property. “Alcoa’s Fantastic Finishes” aired at the two minute warning of NFL games for almost ten years.

Allan is a graduate of Baruch College, CUNY. He earned his MBA from Loyola University, Chicago.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See full schedule

Webinars

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

See full schedule