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Barbara Ford

Barbara Ford is a senior vice president at AMG Strategic Advisors, where she leverages her broad base of brand building success working with leading advertising agencies and blue-chip companies. Prior to AMG, Barbara served as director of marketing services at S.C. Johnson & Son, Inc., where she was responsible for key functions in support of business dynamics and brand communications. Barbara was also vice president of global advertising and marketing training at Kraft Foods, where she led and directed all phases of advertising, brand positioning, creative strategy, creative development, and assessment. While at Kraft, Barbara served on the ANA Board of Directors; was chair of the Agency Relations Committee, and was an Annual Conference speaker.

She is an ANA Faculty member with extensive experience in the classroom. She is currently a lecturer in the International Business and Markets Program at Kellogg School of Management.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

See full schedule