ANA Trainers


Barbara Ford

Barbara Ford is a senior vice president at AMG Strategic Advisors, where she leverages her broad base of brand building success working with leading advertising agencies and blue-chip companies. Prior to AMG, Barbara served as director of marketing services at S.C. Johnson & Son, Inc., where she was responsible for key functions in support of business dynamics and brand communications. Barbara was also vice president of global advertising and marketing training at Kraft Foods, where she led and directed all phases of advertising, brand positioning, creative strategy, creative development, and assessment. While at Kraft, Barbara served on the ANA Board of Directors; was chair of the Agency Relations Committee, and was an Annual Conference speaker.

She is an ANA Faculty member with extensive experience in the classroom. She is currently a lecturer in the International Business and Markets Program at Kellogg School of Management.