ANA Trainers

trainer

Deborah Fell

Deborah Fell, CMO, Chief Outsiders, is an outsourced Chief Marketing Officer skilled at helping companies create and implement their brand vision and develop critical skills, such as creation of consumer insight-led messaging. 

 Deborah’s marketing experience spans brands and industries – including Senior Vice President Global Marketing, Marriott International; Division Manager, AT&T and Regional Marketing Manager, McDonald’s Corp. She activates brands through:  growth strategies, integrated marketing planning, positioning, segmentation, insight-based messaging and activation/implementation to increase marketing ROI. 

 While at Marriott International, she created effective organizations and processes and developed or refined each brand’s target, positioning, identity and messaging.  She also introduced Brand Voice into the business – a platform designed to guide the customer experience at every touch point. 

 Also dedicated to the growth of marketing professionals, and to the modernization of marketing departments and related processes, she created “Marketing University,” an internal education and leadership approach.