Harry J. Gold
Harry Gold is the founder and chief executive officer of Overdrive Interactive, an award-winning digital marketing firm in Boston. His primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs. Overdrive serves leading brands including Harley-Davidson, Samsonite, General Electric, Topps, Bazooka Candy Brands, Cold-EEZE, Avid, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC, and IBM. Prior to founding Overdrive, Mr. Gold was vice president, director of online media at Mullen. Prior to Mullen, he served in new media posts at direct marketing firms Wickersham Hunt Schwanter and Berenson, Isham and Partners. He began his career in 1995 with the founding of Interactive Promotions, helping firms such as Microsoft, Hard Rock Café, and Financial Times navigate the new frontiers of digital media and marketing. He sold Interactive Promotion to Berenson, Isham and Partners in 1998.
Mr. Gold is a frequent lecturer on social media, online marketing, and search marketing for Search Engine Strategies, Media Bistro, AllFacebook Conference, and Harvard University. He is also an instructor for the ANA and a columnist for the online marketing publication ClickZ.