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Jake Breeden

Jake Breeden teaches leaders at some of the world’s leading companies, including Cisco, Starbucks, Microsoft, Deloitte, HP, Google and IBM. A decade ago, Jake taught primarily in the area of strategic marketing and communications. Over the past ten years he has completed additional research and teaching in leadership, culminating in his leadership book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade As Virtues (Jossey-Bass, 2013). The book raises new questions about some of the workplace's most treasured bits of conventional wisdom. From bland balance to obsessive passion, Jake helps leaders prevent seemingly virtuous actions from leading to career-limiting unintended consequences.

As one of Duke Corporate Education’s most active faculty members Jake has taught leaders in 27 countries. He has also taught for the Association of National Advertiser’s School of Marketing and as an Adjunct Professor of Marketing for UNC’s Kenan-Flagler Business School.

Before starting his own teaching and consulting practice, Jake worked at Duke CE as Director of Business Development and Managing Director, managing key client relationships and generating millions of dollars of new business development. He previously served on the faculty and staff at Furman University. As a member of the Communication Studies faculty at Furman he taught Mass Communication, Journalism, and Advocacy. Previously, he worked for an ad agency and PR firm based in Boston.

Jake earned an MBA from Duke University's Fuqua School of Business, an MS in Public Relations at Boston University's College of Communication and a BA in English from the University of South Carolina. He lives in Chapel Hill, North Carolina, where his three daughters keep him laughing and learning. More information on Jake is available on his website at www.breedenideas.com.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing To The New Majority

New York, NY

See full schedule

Webinars

Insights Into the Future of Digitized Defined Objects

Webinar 

Why Marketers Should Tell Ad Tech "F--- Your Analytics!"

Webinar 

ANA/White Ops Bot Fraud Test Results

Webinar 

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

(location pending) 

See full schedule