Jake Breeden teaches leaders at some of the world’s leading companies, including Cisco, Starbucks, Microsoft, Deloitte, HP, Google and IBM. A decade ago, Jake taught primarily in the area of strategic marketing and communications. Over the past ten years he has completed additional research and teaching in leadership, culminating in his leadership book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade As Virtues (Jossey-Bass, 2013). The book raises new questions about some of the workplace's most treasured bits of conventional wisdom. From bland balance to obsessive passion, Jake helps leaders prevent seemingly virtuous actions from leading to career-limiting unintended consequences.
As one of Duke Corporate Education’s most active faculty members Jake has taught leaders in 27 countries. He has also taught for the Association of National Advertiser’s School of Marketing and as an Adjunct Professor of Marketing for UNC’s Kenan-Flagler Business School.
Before starting his own teaching and consulting practice, Jake worked at Duke CE as Director of Business Development and Managing Director, managing key client relationships and generating millions of dollars of new business development. He previously served on the faculty and staff at Furman University. As a member of the Communication Studies faculty at Furman he taught Mass Communication, Journalism, and Advocacy. Previously, he worked for an ad agency and PR firm based in Boston.
Jake earned an MBA from Duke University's Fuqua School of Business, an MS in Public Relations at Boston University's College of Communication and a BA in English from the University of South Carolina. He lives in Chapel Hill, North Carolina, where his three daughters keep him laughing and learning. More information on Jake is available on his website at www.breedenideas.com.