Jeff Krawitz
As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth. This unusual combination – leading theory with practical business crisis management – allows Jeff to bring a unique perspective as he talks with you about developing and managing the sales process in a growing business.
Prior to forming CMG, Jeff spent seventeen years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer, where he was responsible for numerous activities within marketing and sales. Progressing from Field Sales Engineer to Worldwide Channel Marketing Manager, he developed a working knowledge of sales from multiple points of view: major accounts, manufacturer's reps and distribution/channel sales, and sales process development. Jeff held product marketing and product management positions at other companies leading up to his tenure at AMD.
Jeff received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from the University of Illinois. He is currently an Adjunct Professor at Columbia University's Graduate School of Business. Previously he taught at the California State University on the San Jose and Hayward campuses, and at the Leavy School of Business at Santa Clara University. Jeff has also been a periodic guest lecturer at Stanford University.
