| |
 

Jeff Krawitz

As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth. This unusual combination – leading theory with practical business crisis management – allows Jeff to bring a unique perspective as he talks with you about developing and managing the sales process in a growing business.

Prior to forming CMG, Jeff spent seventeen years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer, where he was responsible for numerous activities within marketing and sales. Progressing from Field Sales Engineer to Worldwide Channel Marketing Manager, he developed a working knowledge of sales from multiple points of view: major accounts, manufacturer's reps and distribution/channel sales, and sales process development. Jeff held product marketing and product management positions at other companies leading up to his tenure at AMD.


Jeff received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from the University of Illinois. He is currently an Adjunct Professor at Columbia University's Graduate School of Business. Previously he taught at the California State University on the San Jose and Hayward campuses, and at the Leavy School of Business at Santa Clara University. Jeff has also been a periodic guest lecturer at Stanford University.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

See full schedule