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Jeff Krawitz

As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth. This unusual combination – leading theory with practical business crisis management – allows Jeff to bring a unique perspective as he talks with you about developing and managing the sales process in a growing business.

Prior to forming CMG, Jeff spent seventeen years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer, where he was responsible for numerous activities within marketing and sales. Progressing from Field Sales Engineer to Worldwide Channel Marketing Manager, he developed a working knowledge of sales from multiple points of view: major accounts, manufacturer's reps and distribution/channel sales, and sales process development. Jeff held product marketing and product management positions at other companies leading up to his tenure at AMD.


Jeff received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from the University of Illinois. He is currently an Adjunct Professor at Columbia University's Graduate School of Business. Previously he taught at the California State University on the San Jose and Hayward campuses, and at the Leavy School of Business at Santa Clara University. Jeff has also been a periodic guest lecturer at Stanford University.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Media Strategy

New York, NY

Content Marketing

New York, NY

Technology Leadership for CMOs

Evanston, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

Expert Email Marketing

New York, NY

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Webinars

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

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