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Jane Maas

Advertising Age recently named Jane Maas “one of the 100 most influential advertising women of the last 100 years.” She has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state.

Jane is the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond. The book tells the true story of what it was like for women in advertising in an era of rampant sex, three-martini lunches and overt sexism. The New York Times called it “a breezy and salty memoir.” People magazine described Jane as “a real-life Peggy Olson.”  

As a Creative Director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson , American Express and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.  In 1989, she became president of the New York office of Earle Palmer Brown.

Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of her best-selling autobiography, Adventures of an Advertising Women.  Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications and a member of the Board of Directors of both the American Association of Advertising Agencies and Advertising Women of New York.  She is listed in Who’s Who in America.

Jane attended Bucknell University, where she was elected to Phi Beta Kappa in her junior year and graduated summa cum laude. She spent a year at the University of Dijon as a Fulbright Scholar, then received an MA from Cornell. Jane’s involvement in the arts and education has continued throughout her career. She served as a Public Director of the American Institute of Architects, and was made an Honorary Member by the AIA in 1996. She has also been a member of the Board of Trustees of  the American Architectural Foundation, Bucknell University,  Fordham University and the William E. Simon Graduate School of  Business at the University of Rochester. She has received honorary degrees from St. John’s University and Ramapo College.

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