| |
 

Jane Maas

Jane Maas is the author of Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. It is the story of her experience in advertising in an era of rampant sex, three-martini lunches, and overt sexism. Advertising Age recently named her “one of the 100 most influential advertising women of the last 100 years.” She is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state.

As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express, and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.

She is co-author of the classic How to Advertise, and is a member of the ANA Faculty. Jane is a graduate of Bucknell University and has received honorary degrees from St. John’s University and Ramapo College.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

See full schedule

Webinars