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Jerry (Yoram) Wind

Jerry Wind joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award.  As one of the original Legends in Marketing, an 8-volume anthology of his work is forthcoming from Sage.  He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

See full schedule