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Kathryn Martinez

Kathryn Martinez is president and CEO of Avalon, where she trains global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics, and consumer behavior. Kathryn has 25 years of experience on both the client and agency sides of the business, including six years with Procter & Gamble in brand management and sales and nine years at The Coca-Cola Company. She was also chief strategy officer and vice president account services at two advertising agencies before starting her own marketing and business consultancy. Her current and past clients include: The Campbell Soup Company, The Coca-Cola Company, Fisher-Price, General Mills, The Greater Dallas Hispanic Chamber of Commerce, LG MobileComm, Logitech, Merck Pharmaceuticals, Miller Brewing Company, and Procter & Gamble.

Kathryn is a member of the ANA Faculty and is an accomplished researcher and speaker. She is considered a subject matter expert on multicultural consumer groups in the U.S.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

See full schedule