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Kathryn Martinez

President and CEO of Avalon, Kathryn Martinez’s primary focus is training global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics and consumer behavior. She is a seasoned marketer/general manager with 25 years of experience on both the client and agency sides of the business, including 6 years with Procter & Gamble in brand management and sales and 9 years at Coca-Cola. Ms. Martinez was also chief strategy officer and vice president of account services at two advertising agencies before starting her own marketing and business consultancy in 2008.  Her current and past clients include: The Campbell Soup Company, The Coca-Cola Company, Fisher-Price, General Mills, The Greater Dallas Hispanic Chamber of Commerce, LG MobileComm, Logitech, Merck Pharmaceuticals, Miller Brewing Company and The Procter & Gamble Company. In addition to her marketing expertise, Ms. Martinez is an accomplished researcher and speaker and is considered a subject matter expert on multicultural consumer groups in the U.S.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Media Strategy

New York, NY

Content Marketing

New York, NY

Technology Leadership for CMOs

Evanston, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

Expert Email Marketing

New York, NY

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Webinars

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

See full schedule