Kathryn Martinez is president and CEO of Avalon, where she trains global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics, and consumer behavior. Kathryn has 25 years of experience on both the client and agency sides of the business, including six years with Procter & Gamble in brand management and sales and nine years at The Coca-Cola Company. She was also chief strategy officer and vice president account services at two advertising agencies before starting her own marketing and business consultancy. Her current and past clients include: The Campbell Soup Company, The Coca-Cola Company, Fisher-Price, General Mills, The Greater Dallas Hispanic Chamber of Commerce, LG MobileComm, Logitech, Merck Pharmaceuticals, Miller Brewing Company, and Procter & Gamble.
Kathryn is a member of the ANA Faculty and is an accomplished researcher and speaker. She is considered a subject matter expert on multicultural consumer groups in the U.S.