ANA Trainers


Pat LaPointe

Pat LaPointe is the chief growth officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms alike on strategies for systemic growth through smarter marketing. Pat has 25 years of experience in marketing measurement, metrics, and analytics, as former executive vice president of MarketShare and managing editor at MarketingNPV Journal. He has built marketing measurement solutions for over 100 of the Fortune 500 companies across all industry sectors.

Pat is a member of the ANA Faculty and is a guest lecturer at major business schools including Wharton, Dartmouth, NYU, MIT, and Stanford. He is also the author of Marketing by the Dashboard Light. Pat has taught thousands of marketers about metrics, analytics, and organizational adoption of enhanced marketing measurement. He is also on the board of directors of the Advertising Research Foundation, and a regular columnist for The Economist, the Journal of Advertising and the Forbes CMO Network.