As chief growth officer at Growth Calculus, Pat LaPointe advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing and data leverage. A former executive vice president of MarketShare and managing editor at MarketingNPV Journal, he has a 25-year history in marketing measurement, metrics, and analytics. Mr. LaPointe is the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability From Your Marketing Investments, a pioneering work in the foundations of marketing dashboard development. He has built marketing measurement and data analytics solutions for over 100 of the Fortune 500 companies across all industry sectors. Mr. LaPointe is a guest lecturer at major business schools including Wharton, Dartmouth, New York University, MIT and Stanford. He has been providing training to ANA member companies for over ten years and has taught thousands of marketers about metrics, analytics, and organizational adoption of enhanced marketing measurement. He is a member of the board of directors of the Advertising Research Foundation and a regular columnist for The Economist, the Journal of Advertising and Forbes CMO Network.