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Pat LaPointe

Pat LaPointe is the chief growth officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms alike on strategies for systemic growth through smarter marketing. Pat has 25 years of experience in marketing measurement, metrics, and analytics, as former executive vice president of MarketShare and managing editor at MarketingNPV Journal. He has built marketing measurement solutions for over 100 of the Fortune 500 companies across all industry sectors.

Pat is a member of the ANA Faculty and is a guest lecturer at major business schools including Wharton, Dartmouth, NYU, MIT, and Stanford. He is also the author of Marketing by the Dashboard Light. Pat has taught thousands of marketers about metrics, analytics, and organizational adoption of enhanced marketing measurement. He is also on the board of directors of the Advertising Research Foundation, and a regular columnist for The Economist, the Journal of Advertising and the Forbes CMO Network.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

See full schedule