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Pat LaPointe

As chief growth officer at Growth Calculus, Pat LaPointe advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing and data leverage. A former executive vice president of MarketShare and managing editor at MarketingNPV Journal, he has a 25-year history in marketing measurement, metrics, and analytics. Mr. LaPointe is the author of Marketing by the Dashboard Light:  How to Get More Insight, Foresight, and Accountability From Your Marketing Investments, a pioneering work in the foundations of marketing dashboard development. He has built marketing measurement and data analytics solutions for over 100 of the Fortune 500 companies across all industry sectors. Mr. LaPointe is a guest lecturer at major business schools including Wharton, Dartmouth, New York University, MIT and Stanford. He has been providing training to ANA member companies for over ten years and has taught thousands of marketers about metrics, analytics, and organizational adoption of enhanced marketing measurement. He is a member of the board of directors of the Advertising Research Foundation and a regular columnist for The Economist, the Journal of Advertising and Forbes CMO Network.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

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Webinars

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

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