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Rex Briggs

Rex Briggs is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Rex started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Microsoft. Today, at Marketing Evolution, he leads with the mantra, “Test, Learn, Evolve.”

Rex has co-authored the critically acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. He was named one of the dozen “Best and Brightest” in media and technology by Adweek. His latest book SIRFs-Up — Catching The Next Wave In Marketing has hit the #1 slot on Amazon.com and the bestsellers list on Barnes & Noble. Rex is a member of the ANA Faculty and has numerous awards to his credit.

 

 

 

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

See full schedule