Rex Briggs is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Rex started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Microsoft. Today, at Marketing Evolution, he leads with the mantra, “Test, Learn, Evolve.”
Rex has co-authored the critically acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. He was named one of the dozen “Best and Brightest” in media and technology by Adweek. His latest book SIRFs-Up — Catching The Next Wave In Marketing has hit the #1 slot on Amazon.com and the bestsellers list on Barnes & Noble. Rex is a member of the ANA Faculty and has numerous awards to his credit.