ANA Trainers


Richard Costello

Richard Costello is the founder of MagicEcho, a consultancy that facilitates retreats, strategy reviews, and brainstorming sessions for boards of directors, management teams, and industry groups. Prior to founding MagicEcho, Richard spent 22 years as the “brand guru” for General Electric. He led the development and implementation of the long running “We Bring Good Things to Life” advertising campaign. Born and educated in London, England, Richard started his career in the British advertising industry. He moved to the United States in 1973. He had worked for the advertising agency McCann Erickson, in London and New York, before joining GE in 1980.

Richard is a member of the ANA Faculty and has served as a board member and chairman of the ANA. He has also served on the boards of the Advertising Council, and is currently on their finance committee, and the BPA, where he continues to be a consultant to the chief executive officer.