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Roderick M. McNealy

Roderick M. McNealy is the Principal of McNealy Advanced Communications (MAC). MAC’s Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC believes Marketing must be passionate about Customers and their needs

Rod McNealy’s thirty-eight year business career has centered on the fields of Marketing and Advertising. He worked at Johnson & Johnson for thirty-one years.  Prior to Johnson & Johnson, he worked for Procter & Gamble in Brand Management. Both organizations are long-term ANA members.

Director of the Johnson & Johnson Marketing & Advertising College until his retirement, Rod directed global Marketing training, across all three Johnson & Johnson business sectors – pharmaceutical, medical devices - diagnostics, and consumer. Upon his retirement in 2009, the Marketing & Advertising College trained 3500+ managers in 125+ classes, ten times its original level.

Prior to the Marketing and Advertising College, Rod was Director, Customer-Driven Quality at Johnson & Johnson Health Care Systems Inc., where he directed the Signature of Quality Process Excellence and Customer Satisfaction programs.  Additionally, Rod was one of the founding members of the Johnson & Johnson Quality Institute.  In this position Rod was responsible for training company managements and assisting them in developing Customer - Focused implementation strategies.

Rod has conducted management training and formulated implementation strategies for companies located in the United States, Canada, Puerto Rico, Mexico, England, Ireland, Scotland, Switzerland, Sweden, Holland, Belgium, and Denmark.  He has trained more than 4000 managers.  Additionally, Rod has provided consulting to numerous healthcare organizations, public and private sector firms, and the United States Naval Air Force Atlantic Fleet. 

He has spoken at over 150 organizations. His lively and interactive presentations cover a wide range of business topics. Additionally, Rod conducts marketing courses at Princeton University, the Yale School of Management, and Mount Holyoke College. Rod served as a Visiting Lecturer at the Wharton School, University of Pennsylvania from 2004 - 2009. He taught over 30 sections, covering three different courses at the MBA, Executive Education, and Wharton Undergraduate level. He was consistently rated among the top Marketing faculty.

Rod is the author of two books - one on implementing Quality Improvement processes entitled Making Quality Happen, the second on the strategic impact of Customer Satisfaction, Making Customer Satisfaction Happen.  Both are published by Kluwer.

Rod graduated from Princeton University with a Bachelor’s Degree in American History.  He received his Masters in Business Administration from the Harvard University Graduate School of Business Administration.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

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Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

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