| |
 

Richard Reider

Richard Reider is president of RaR Consulting and has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company. At Miller, Richard was manager of sports and entertainment marketing. He was responsible for managing a variety of local and national properties including the Milwaukee Brewers, Chicago White Sox, Minnesota Vikings, and Detroit Red Wings. Richard led Miller’s initiatives on a number of tour sponsorships, promoter and venue deals, and branded programs. He also led initiatives relating to film and TV product placement. His expertise lies in negotiations and contract stewardship, project planning, agency management, budgeting, and event execution.

Richard is a member of the ANA Faculty and an adjunct professor at Marquette University, where he teaches classes in sports sponsorship and negotiation. In addition, Richard has been consulting and leading long-term strategic planning for a non-profit in the Twin Cities.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

*NEW WORKSHOP* Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

See full schedule