ANA Trainers


Richard Reider

Richard Reider is president of RaR Consulting and has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company. At Miller, Richard was manager of sports and entertainment marketing. He was responsible for managing a variety of local and national properties including the Milwaukee Brewers, Chicago White Sox, Minnesota Vikings, and Detroit Red Wings. Richard led Miller’s initiatives on a number of tour sponsorships, promoter and venue deals, and branded programs. He also led initiatives relating to film and TV product placement. His expertise lies in negotiations and contract stewardship, project planning, agency management, budgeting, and event execution.

Richard is a member of the ANA Faculty and an adjunct professor at Marquette University, where he teaches classes in sports sponsorship and negotiation. In addition, Richard has been consulting and leading long-term strategic planning for a non-profit in the Twin Cities.