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Ruth P. Stevens

Ruth Stevens consults on customer acquisition and retention for both consumer and business-to-business clients.  Ruth serves on the board of directors of Edmund Optics, Inc.  She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the Direct Marketing Association, and past president of the Direct Marketing Club of New York.  Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine and one of 20 Women to Watch by the Sales Lead Management Association. 

Ruth is a guest blogger at HBR.org and Biznology and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing.  She teaches marketing to graduate students at Columbia Business School, and has taught at NYU’s Stern School of Business, Rutgers, Singapore Management University, Helsinki School of Economics, Australian Graduate School of Management and Duke Corporate Education.  Ruth is a sought-after speaker and trainer and has presented to audiences and business schools in Asia, Australia and Latin America.  She has studied marketing management at Harvard Business School and holds an M.B.A. from Columbia University. 

Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books.  She then went to Ziff-Davis as vice president of marketing for the computer library, the electronic publishing division.  Starting in 1996, she spent three years in direct marketing management at IBM and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting and training company in 2000. 

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Marketing To The New Majority

New York, NY

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Webinars

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

5 Innovative and Effective Tools To Direct Marketing

Webinar 

The FTC's Operation Full Disclosure: What You Need To Know

Webinar 

See full schedule