Three-time Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” and “Breakthrough!” with his partner, Paul Kurnit.
Steve has worked on a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon and Hyperion Solutions. In the area of television and multi-media, he has been Creative Director of NBC and Executive Copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., History Channel, Food TV, The Travel Channel, The Hallmark Channel, National Geographic Channel, PBS, As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He conceived the format for "The More You Know," and wrote the first 17 spots for the campaign.
Steve’s won Aurora, One Show, Telly, Big Apple and MARC Awards for various advertising, marketing and PR efforts, including special events such as the dedication of the World War II Memorial in Washington, DC, (writer); the 2012 and 2013 Daytime Emmy Awards (writer); Ford Motor Company’s 100th Anniversary Tour (writer); governmental image campaigns for The Government of Hong Kong and speeches for corporate CEOs and celebrities, including John Hendricks, Chairman, Discovery Communications; Christos Cotsakos, Ph.D., Chairman, E*TRADE, Phil Falcone, Chairman, Lightwave Communications, Tom Hanks, Brad Pitt and former Presidents Jimmy Carter and Gerald R. Ford.
As new media and social media have shifted the focus of branding and marketing, Steve has expanded his work to include Branded Content for numerous clients, includingAmerica’s Tailgate Cookoff. Steve works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc. He has two sons, Max & Dan, and builds houses for a hobby.