Position
Marketing Director - Market Research & Insights -- Louisville, Kentucky
About the Company
Humana Inc., headquartered in Louisville, Kentucky,
is one of the nation's largest publicly traded health benefits companies.
Humana offers a diversified portfolio of health insurance products and related
services - through traditional and consumer-choice plans - to employer groups,
government-sponsored plans, and individuals.
Today, Humana is a leader in consumer engagement. Throughout its diversified
customer portfolio, the company provides guidance that can both help lower
costs and lead to a better health plan experience.
Job Description
Are you a fit?
Are you a proven leader with extensive market research experience? Do you have
a passion creating and sharing insights to create business success? If so, then
this role might be the right fit.
Assignment Capsule:
As a Market Research & Insights Director you will facilitate learning and
fact-based decision making for Humana and guide the organization in considering
the "Voice of the Customer" in all actions. You will be responsible for
defining Humana's business drivers vs. the competitions and tracking Humana's
progress against those drivers, to include:
- Business Assessment and Market Conditions; customer needs hierarchy, segmentation and needs analysis, brand differentiators, purchaser decision making cycle, pricing
- Product Development and Testing; product needs development, concept development and testing, pricing studies, product positioning research
- Business Intelligence; in market tracking and performance, customer satisfaction trackers, loyalty - recommendation ratings, brand health tracking - brand awareness and familiarity, competitive intelligence and assessments, trends, new product development, program analysis or measurement, promotion evaluation
- Strategy/Planning; lessons learned/market dynamics facilitation, market analysis to identify strategic business building opportunities
- Generate findings and share across the organization both proactively and reactively
- Formulate insights; champion and drive insights
- Help Humana become a learning organization
Reporting Relationships:
- You will report to the Core Functions Marketing Director. This area is under the leadership of the Chief Innovation and Marketing Officer.
Qualifications
Role Essentials:
- Bachelor's Degree in Marketing, Business or similar
- Minimum of seven years experience leading a Market Research function
- High Technical Competence and analytical skills
- Deep understanding of the request process, questionnaire - design, analytic, metrics, crafting studies to address question/business problem, ability to choose correct vehicle to solve - process they use to select
- Extensive vendor management experience
- Ability to develop custom studies to meet business needs
- Ability to measure and increase brand awareness
- Significant experience leading teams
Role Desirables:
- Master's Degree of Business Administration
- Expertise in metrics and analytics
- P&L experience
To Apply
To learn more, please visit our full role posting:
https://humana.recruitmax.com/eng/careerportal/default.cfm?szCareerPortalID=73
Select JOB ID: 33781