Director - Corporate Creative Services

Director - Corporate Creative Services

Marketing DFW Airport, Texas

Description

At DexYP, we champion and empower our clients to thrive in today's competitive environment and we feel good about that. We specialize in providing them the tools they need to compete against the big guys, the national chains that are dominating the marketplace. These tools will save them time, money and keep them connected with their customers, wherever they may be. They also allow them the ability to control their operations at anytime, anywhere, from the palm of their hand.

Why choose DexYP?

Our team members are our most valued asset. We give them the chance to grow their skill set and take their career as far as possible. They work hard, make great money and have fun doing it. You'll be a part of a strong and stable company that's current client base exceeds 700,000 and who's forecasted 2017 sales are over $2 billion. You'll feel good about what you do and that you're making a difference by supporting local business across the country to help ensure they continue to succeed and survive.

Develop, direct and execute all integrated creative, marketing and branding communications strategies, initiatives and tactics to achieve corporate, sales and branding objectives. As a "roll up your sleeves and do" leader, oversee all written and visual creative marketing communications to ensure the message, image and brand strategy is conveyed in a consistent, timely and favorable manner. Must have demonstrated expertise with online marketing tools including B2B email marketing for acquisition and retention. Utilizes best practices to increase the efficiency and effectiveness of all related investments. Understands competitive marketing strategy. Directly engages with Executive team to align and target goals, and works cross-functionally to accomplish business and implementation goals. Leads the creation, development and delivery of all aspects of creative and branding communications to evolve the company's reputation and digital evolution.

Requirements

Leads and drives both creative and written strategic development, alignment and execution of all corporate integrated communications including but not limited to: creative services, brand strategy, competitive assessment, traditional and digital advertising, media planning and buying, marketing retention and up sell, value proposition, sales tools, content marketing, and budgeting

Drive integrated programs to drive client retention and upsell with deep experience in email B2B marketing (design and copy) and associated content building, nurture campaigns, offer development, and product alignment; demonstrate leadership by providing hands-on direction and involvement.

Generates incremental revenue and retention from existing clients utilizing a variety of digital/online tools, offline approaches, content, traditional and new communications programs Develops and leads enterprise brand strategy as well as complex, innovative and engaging positioning and advertising and media programs (traditional and digital) to achieve corporate objectives.

Stewards financial resources and investments annually, including coaching and developing a team of marketing communication professionals.

Leads and directs vendor selections and management of multiple agency relationships to foster creative excellence and integration to deliver results. Ensures tracking and measuring all initiatives to achieve KPIs and report out results.

Knowledge/Skills/Abilities:
  • Proven leadership experience in both strategic and tactical marketing communications.
  • Experience developing, leading and driving brand strategy initiative across complex organizations where influencing is critical for adoption
  • Must have demonstrated expertise with online marketing and B2B email marketing for acquisition and retention
  • Superior ability to match programs and messaging to appropriate channels and markets to drive response/performance
  • Demonstrated experience formulating budgetary planning and prioritization of initiatives, projects and activities to meet organizational objectives and drive results
  • Demonstrated ability to attract, motivate, guide and develop a professional team to achieve organizational objectives
  • Strong verbal and written communications skills
Minimum Qualifications:
  • Bachelors degree in Communications, Journalism, Marketing or equivalent
  • 8-10+ years' experience and demonstrated skills in developing, managing and delivering marketing communications strategies and plans in a complex organization.
  • Extensive experience in a roles leading, designing and implementing strategic integrated marketing and communications efforts

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