Marketing Associate II, Digital Customer Engagement

Marketing Associate II, Digital Customer Engagement

Irving, Texas

If you currently work for Vistra Energy,TXU Energy, or Luminant please apply here and click on the Careers Worklet.

If you have what it takes to become part of the Vistra Energy family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Description

The Marketing Associate II, Digital Customer Engagement position is a unique opportunity to join a growing, fast-paced digital team at TXU Energy. This role will lead new and enhanced capabilities through collaboration with diverse teams including marketing, sales, analytics, and business technology. This is your chance to directly improve the online customer experience, drive key business results, and expand the digital marketing expertise for an industry-leading company.

  • Drive and evolve the digital marketing and automation capabilities based on various inputs both external (e.g., emerging technologies, macro trends) and internal (e.g., Market Research, customer surveys, historical trends)
  • Collaborate with key stakeholders serving as digital marketing toolset expert and advisor on use of TXU Energy’s robust digital toolset (Salesforce Marketing Cloud and Adobe Platform)
  • Manage delivery of retention content including: design elements, copy, and results across footprint (website, mobile, email)
  • Manage online integrated cross-channel marketing efforts to achieve business objectives including channel placement and coordination
  • Stay apprised of the digital emerging trends and platforms, serving as a resource for Marketing and competitive intel
  • BA/BSrequired
  • MBA preferred
  • 4+ years work experience in a digital marketing, project development/management or business management
  • Solid written and verbal communication skills
  • Strong experience with Email Marketing tools (e.g. Salesforce Marketing Cloud, Silverpop)
  • Strong web analytics experience with Adobe Analytics, Google Analytics, etc.
  • Strong digital analytical and decision making skills
  • Content management experience with tools such as Sitecore a plus
  • HTML, CSS or Adobe Photoshop skills a plus
  • Excellent interpersonal and team skills
  • Strong business judgment and analytical skills
  • Ability to effectively manage and direct digital/technical agencies
  • Successfully able to prioritize and manage multiple time sensitive priorities
  • Promotes teamwork and is open and responsive to new ideas
  • Models TXU Energy's business code of conduct and exhibiting TXU Energy's core values
Job Family



TXU Energy Retail Services Company


Irving, Texas

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then you will have a good career here! Texas

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