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Associate Marketing Manager — Multicultural Marketing Team

About Us

The Allstate Corporation is the nation's largest publicly held personal lines insurer. A Fortune 100 company, with $130 billion in total assets, Allstate sells 13 major lines of insurance, including auto, property, life, and commercial. Allstate also offers retirement and investment products and banking services. Allstate is widely known through the "You're In Good Hands With Allstate®" slogan. Allstate was founded in 1931 and became a publicly traded company in 1993.

Location

Northbrook, IL

Job Description

The purpose of the Integrated Marketing Communications department is to lead the development of integrated consumer communications that build Allstate brand consideration and preference, to drive brand consistency and broaden the brand footprint across all media based on Allstate brand standards and guidelines, and to deliver those communications with operational excellence. The Integrated Marketing Communications department partners with other areas of Marketing to ensure communications are strategically aligned with business goals and objectives.

The Multicultural Marketing team is part of Integrated Marketing Communications and is responsible for strategy, planning, and execution of all Multicultural Marketing programs, as well as for analyzing business results and identifying key business trends and their implications for Allstate.

Scope of Position

This position requires an individual who can lead and/or support Hispanic marketing and cross-functional programs to help drive business growth and retention among Hispanic customer households. Programs include planning and implementation of language preference indicators across various technology platforms to better understand customers' language preference and determine contact stream for providing customers with materials in their preferred language, as well as development and execution of Spanish-language customer communications. The candidate must possess a variety of competencies including being fully bi-lingual (English/Spanish), proven record in leading cross-functional teams, project management and communication skills, meticulous follow-through, and the ability to manage multiple projects simultaneously. The candidate should be comfortable working in a fast-paced and demanding environment.

Responsibilities

Qualfications
To Apply

Click here to apply. Search for job number NOR05777.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Marketing To The New Majority

New York, NY

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Webinars

Maximizing Mobile's Impact in the Marketing Mix

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5 Innovative and Effective Tools To Direct Marketing

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Enhancing Digital Ad Viewability

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The FTC's Operation Full Disclosure: What You Need To Know

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