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Assistant Marketing Manager — Auto Brand Advertising

About Us

The Allstate Corporation is the nation's largest publicly held personal lines insurer. A Fortune 100 company, with $130 billion in total assets, Allstate sells 13 major lines of insurance, including auto, property, life, and commercial. Allstate also offers retirement and investment products and banking services. Allstate is widely known through the "You're In Good Hands With Allstate®" slogan. Allstate was founded in 1931 and became a publicly traded company in 1993.

Location

Northbrook, IL

Job Description

The purpose of the Integrated Marketing Communications department is to lead the development of integrated consumer communications that build Allstate brand consideration and preference, to drive brand consistency and broaden the brand footprint across all media based on Allstate brand standards and guidelines, and to deliver those communications with operational excellence. The Integrated Marketing Communications department partners with other areas of Marketing to ensure communications are strategically aligned with business goals and objectives.

Scope of Position

This position requires an individual who can support the planning, creative development and day-to-day execution of integrated marketing communications programs that support national, local, and direct response marketing strategies and programs. The candidate must possess a variety of competencies including strong attention-to-detail, solid communication skills, meticulous follow-through, and the ability to manage multiple projects simultaneously. The candidate should be comfortable working in an extremely fast-paced and demanding environment.

This position will be responsible for:

  1. Assisting in the planning, creative development, and implementation of integrated marketing communications that support national, local, and direct marketing strategies, with emphasis on media such as television, digital, print, and radio advertising.
  2. Managing required day-to-day tasks, including (but not limited to) integration across departments, status report and timeline management, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance.
  3. Building and maintaining relationships with internal and external business partners and resources, including internal subject matter experts, advertising agencies, strategy/product managers, and legal teams.
  4. Helping to manage internal communications needs, including the development of program updates, articles, videos, and presentations.
Qualfications

Experience Required

To Apply

Click here to apply. Search for job number NOR05773.

$6,000 Training Credit

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

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Business Acumen For Marketers

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Customer Experience Design

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Content Marketing

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Marketers' 5-Step Guide To Data Privacy in a Big Data World

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Reaching Millennials Through TV- What Marketers Need To Know

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Maximizing Mobile's Impact in the Marketing Mix

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