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Assistant Marketing Manager — Life and Retirement

Company

Allstate Insurance Company

Location

Northbrook, IL

Job Description

The Team

To lead the planning and development of integrated consumer communications that build Allstate brand consideration and preference, and meet marketing business goals. To drive brand consistency and broaden the brand footprint across all media based on business goals and brand standards and guidelines. To deliver those communications with operational excellence.

Integrated Marketing Communications partners with other areas of Marketing and throughout the organization to ensure all consumer communications are strategically aligned against business goals and objectives.

Responsibilities

To support the development and implementation of an integrated marketing strategy that will drive sales of AF products. This position on the Allstate Life and Retirement Marketing team is responsible for managing internal and external audiences across multiple channels, working with internal and cross functional teams for execution of programs and campaigns, helping with measurement and analysis of communications programs, and providing input to creative direction and content management in development of marketing materials and campaigns.

This individual will help support the development, execution, and evaluation of a strategic marketing plan for Allstate Life and Retirement using best practice, testing, and measurement to deliver profitable sales results against existing Allstate customers and prospects.

Key Responsibilities

Qualfications

Experience Required

Computer Proficiency

To Apply

Click here to apply. Search for job number UNI09019.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Marketing To The New Majority

Plano, TX

Media Strategy

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Integrated Marketing Communications

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How To Optimize Your Agency Partner Relationships

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Marketing Matters

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Optimizing Your Ad Production Spend: An Integrated Approach

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Business Acumen For Marketers

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Customer Experience Design

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