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Assistant Marketing Manager — Life and Retirement


Allstate Insurance Company


Northbrook, IL

Job Description

The Team

To lead the planning and development of integrated consumer communications that build Allstate brand consideration and preference, and meet marketing business goals. To drive brand consistency and broaden the brand footprint across all media based on business goals and brand standards and guidelines. To deliver those communications with operational excellence.

Integrated Marketing Communications partners with other areas of Marketing and throughout the organization to ensure all consumer communications are strategically aligned against business goals and objectives.


To support the development and implementation of an integrated marketing strategy that will drive sales of AF products. This position on the Allstate Life and Retirement Marketing team is responsible for managing internal and external audiences across multiple channels, working with internal and cross functional teams for execution of programs and campaigns, helping with measurement and analysis of communications programs, and providing input to creative direction and content management in development of marketing materials and campaigns.

This individual will help support the development, execution, and evaluation of a strategic marketing plan for Allstate Life and Retirement using best practice, testing, and measurement to deliver profitable sales results against existing Allstate customers and prospects.

Key Responsibilities


Experience Required

Computer Proficiency

To Apply

Click here to apply. Search for job number UNI09019.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

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Turning Brand Exposure Into a Purchase


Marketers' 5-Step Guide To Data Privacy in a Big Data World


Reaching Millennials Through TV- What Marketers Need To Know


Engaging Customers Through Instagram


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