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Senior Content Marketing Strategist

About Us

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes more than 580 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.

Location

New York, NY

Job Description

The ANA has an exciting position open for an experienced Senior Content Marketing Strategist to help grow and manage its Marketing Knowledge Center. With 8,000+ insights, the MKC team provides ANA members with the marketing information needed to make better decisions faster, and captures all relevant content presented at ANA events and creates or acquires new pieces of timely, unique content, all which are available only to ANA members.

This person will join a team of motivated storytellers to take ANA content to the next level by developing a strategy to grow knowledge and strategic partner content, while also providing the value of content marketing to provide a better user experience for members.

The ideal candidate for this position should have experience working across a broad spectrum of internal and external stakeholders, and have demonstrated expertise in driving content strategy across all types of touch points. The strategist should be comfortable working in an evolving environment and be prepared to embrace the challenges of a growing department and organization.

Responsibilities

Content acquisition:

Taxonomy and metadata architecture:

Content management:

Other duties related to the job:

Desired Skills and Experiences
To Apply

Please send cover letter, résumé, and salary requirements to: careers@ana.net.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Effective Writing For Any Platform

Celebration, FL

Integrated Marketing Communications

Orlando, FL

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Webinars

Best Practices for Developing Integrated Partnerships

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Social Media's Murky Legal Waters

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5 Keys To Activating Your Employees As Brand Advocates

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Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

Seven Lessons To Becoming a Leading Brand

Webinar 

See full schedule