Digital Marketing Manager



Job Title:

Digital Marketing Manager

Job Location:

Louisville, KY

Job Description:

Understands and contributes to the overall marketing strategy while responsible for leading the digital shopper marketing and Digital Commerce activities for Brown-Forman’s portfolio in NAR’s top preforming National Retail Accounts. Primary National Accounts are Kroger, Walmart, Target, Total Wine& More, and, as well as marketing support role for with the RTC team. Provides strategic digital and Digital Commerce leadership and critical thinking that are aligned with the overall Brand & Customer’s objectives, builds market leadership position, and drives sales. Develop necessary Digital Media & Digital Commerce analytic KPIs (e.g., traffic, conversion, consumer acquisition costs) and socialize post-performance metrics analysis to key stakeholders. Build a partnership relationship with key National Account’s Digital & Digital Commerce marketing teams.

How to apply: