Digital Marketing Manager

Company:

Brown-Forman

Job Title:

Digital Marketing Manager

Job Location:

Louisville, KY

Job Description:

Understands and contributes to the overall marketing strategy while responsible for leading the digital shopper marketing and Digital Commerce activities for Brown-Forman’s portfolio in NAR’s top preforming National Retail Accounts. Primary National Accounts are Kroger, Walmart, Target, Total Wine& More, and 750.com, as well as marketing support role for Amazon.com with the RTC team. Provides strategic digital and Digital Commerce leadership and critical thinking that are aligned with the overall Brand & Customer’s objectives, builds market leadership position, and drives sales. Develop necessary Digital Media & Digital Commerce analytic KPIs (e.g., traffic, conversion, consumer acquisition costs) and socialize post-performance metrics analysis to key stakeholders. Build a partnership relationship with key National Account’s Digital & Digital Commerce marketing teams.

How to apply:

https://brown-forman.jobs/louisville-ky/digital-marketing-manager/C70DE8962B07479397D0A6BA820DFFC0/job/