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Digital Analytics, Associate - Brand and Content Strategy

Company

Goldman Sachs

Location

New York, NY

Job Description

The Brand and Content Strategy Group Digital Analytics Associate will manage our analytics efforts with a focus on executing and coordinating the analysis that translates data into actionable insights. These insights inform the firm’s brand strategy and content marketing for goldmansachs.com, social media platforms, paid media, and more. You will collect and manage data across sources and quarterback the relationship with our consultants to analyze a wide range of digital metrics and work with them to provide reporting intelligence that will yield insights that influence strategic marketing decisions.

The Brand and Content Strategy group is responsible for managing the external facing brand of Goldman Sachs and contributing to the public dialog to better explain our businesses, the work we do for clients, and sharing insights on the key trends and themes that are shaping the global economy. We create content that is distributed across goldmansachs.com, social media, SEO/SEM, paid media campaigns and sponsored content, among other platforms. Our team also manages the firm’s presence on social media (Twitter, LinkedIn, YouTube, Google+) and the gs.com website. We also look after marketing for firm recruitment efforts (partnering with Human Capital Management), the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), agency and outside vendor sourcing, managing conferences and speakers’ series, and thought leadership content development and distribution.

Responsibilities:

Qualifications

Experience / Skills / Requirements:

To Apply

Please apply online via the Goldman Sachs website:

http://www.goldmansachs.com/a/data/jobs/28553.html

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.  © The Goldman Sachs Group, Inc., 2014.  All rights reserved.

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