Manager, Hertz Brand Marketing

Job Description


Brand Marketing, Hertz brand

The primary missions of the Manager, Hertz Brand Marketing are:
  • Drive revenue for the Hertz brands through B2B and Small Business activities
  • Own and manage B2B content, managing content pipeline from thought leadership, RFPs, program updates, etc. Support Sales RFPs, providing content and creative management.
  • Lead key integrated Go-To-Market campaigns in the B2B space. Define the strategy for going to market and the correct KPI, securing and managing the budget.
  • Activate sponsorships in conjunction with the Sales team. Bring the strategy to life at individual events, managing the process end-to-end from booking, inviting, reporting, staffing, planning, budgeting, promoting, hosting and reporting.
  • Creating and distributing Small Business content into the right channels.
  • Creating Small Business promotions across the partner ecosystem. Working with the internal and external stakeholders
  • Support Small Business program redesign and communication to HBR accounts of the changes made
Additional responsibilities and core functions include:
  • Be responsible for executing and driving to annual financial targets for Hertz brands.  Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
  • Assist in defining the objective, scope, and prioritization of product initiatives
Key result areas: 
  • Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
Educational Background:
  • Undergraduate and master’s degree preferred in marketing, business management, economics, finance, mathematics, or related / relevant field required
Professional Experience: 
  • 5-7 years of professional experience within retail, travel, hospitality with a focus on product design.  Other industries acceptable if able to demonstrate relevant correlation
  • Proven track record of ability to solve complex business problems
  • Demonstrated ability to work in, across, and with large teams
  • Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
  • Established track-record of influencing stakeholders from other functional areas with limited formal authority
  • Strong background in strategic problem solving
  • Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
  • Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
  • Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
  • Proven verbal and written communication
  • Positive attitude