Manager, Hertz Brand Social Media Marketing

The primary missions of the Manager, Hertz Brand Social Media Marketing are:
  1.  Own and manage social media paid creative content across social media, especially for Facebook
  2. Define the role, form and value of content in each channel.
  3. Define, create and roll-out content for programs across all social media. Ensuring all opportunities, getting input from the business stakeholders and synthesizing into a completed plan
  4. Trafficking the content with appropriate integration with the agency, digital team, budget holder, organic social, etc
  5. Ensuring all campaigns align to the brand strategy, look, tone and feel. Acting as the advocate of the brand in all creative sessions and the guardian in the approval process.
  6. Working with the appropriate agencies and stakeholders to ensure there is a robust pipeline of creative and campaign ideas. Owning and distributing the calendar distribution, ad pipeline, final tracking and reporting.
  7. Ensuring the KPIs are delivered against. Adjusting the plan as needed based on changing business targets and ensuring program runs to budget and hits targets.
  8. Collaborate with the broader enterprise to solicit continuous feedback on current and future social marketing tactics, launch new products, and work with the Hertz Brand Performance Management analytics team to monitor the success (e.g., overall revenue growth and marketing metrics like brand awareness, site visits, etc.)
Additional responsibilities and core functions include:
  • Identify and champion ad hoc projects that will have brand and business impact
  • Be responsible for executing and driving to annual financial targets for Hertz brands.  Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
  • Assist in defining the objective, scope, and prioritization of product initiatives
 Key result areas: 
  • Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
Educational Background:
  • Undergraduate and master’s degree preferred in marketing, business management, economics, finance, mathematics, or related / relevant field required

 

Professional Experience: 
  • 5-7 years of professional experience within retail, travel, hospitality with a focus on product design.  Other industries acceptable if able to demonstrate relevant correlation

 

Skills:
  • Proven track record of ability to solve complex business problems
  • Demonstrated ability to work in, across, and with large teams
  • Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
  • Established track-record of influencing stakeholders from other functional areas with limited formal authority
  • Strong background in strategic problem solving
  • Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
  • Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
  • Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
  • Proven verbal and written communication
  • Positive attitude

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