Manager/Director, Hertz Airport Promotions Marketing

About the Role

We are looking for an experienced brand manager who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing campaigns.  The focus will be on Hertz Airport locations. The role will own the end-to-end promotions of these locations from the strategy to implementation. This is a position for those who love working in a fast-paced and dynamic environment. 

The primary mission of the Manger/Director, Hertz Promotions Marketing role is to:
  • Drive revenue for the Hertz brands through promotional marketing activities
  • Align short-term marketing campaign promotional/demand generation activities across all channels (owned assets, B2B, paid media, social) to achieve revenue targets for Hertz Airport
  • Develop and lead promotion and campaign governance across all touch points and stakeholders to ensure efficiency of implementation and ROI assessment.
  • Plan and direct promotional programs and campaigns based on business, market and seasonal needs. Managing relevant, sound and consistent marketing and pricing strategies for Hertz brand portfolios
  • Establish campaign goals, KPIs and performance management. Manage reporting to key stakeholders of program results
  • Develop and manage integrated Airport promotional calendar for all marketing platforms (online, paid search/display, print, media, etc.).
  • Direct external marketing agencies (creative, media) to develop and implement campaigns.
  • Act as the brand advocate in production of all promotion marketing materials, ensuring the look, tone and feel of the Hertz brand is consistent and accurate
  • Collaborate with the broader enterprise to solicit continuous feedback on current and future marketing tactics, launch new products, improve product experience and remove barriers and work with the Hertz Brand
  • Lead perspective on the future of this category, promotion needs, and maintain a product pipeline to meet consumers’ needs and overall enterprise revenue targets
Additional responsibilities and core functions include:
  • Be responsible for executing and driving to annual financial targets for Hertz brands.  Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
  • Identify and champion projects that will have brand and business impact
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
  • Manage to brand marketing budgets
  • Assist in defining the objective, scope, and prioritization of product initiatives
 Key result areas: 
  •  Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
Educational Background:
  • Undergraduate and master’s degrees in marketing, business management, economics, finance, mathematics, or related / relevant field required
Professional Experience: 
  • 7-10 years of professional experience within retail, travel, hospitality with a focus on product design.  Other industries acceptable if able to demonstrate relevant correlation
  • Proven track record of ability to solve complex business problems
  • Demonstrated ability to work in, across, and with large teams
  • Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
  • Established track-record of influencing stakeholders from other functional areas with limited formal authority
  • Strong background in strategic problem solving
  • Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
  • Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
  • Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
  • Proven verbal and written communication
  • Positive attitude

 Apply Now!