Social Media Manager
LACMA (Los Angeles County Museum of Art)
Los Angeles, CA
Reporting to the Associate Vice President of Public Engagement, the Social Media Manager is a highly collaborative social media strategist with experience guiding, measuring, and adapting campaigns that drive deep engagement and participation. This is position is responsible for both refining and growing the Museum's existing social media platforms and content in accord with larger institutional goals.
Some duties include: evaluates LACMA's current social media practices and advises on improved strategy and content; strategizes the dissemination of long and short-lead stories across all social media platforms; cultivates relationships and gathers information across the Museum to help enrich and diversify LACMA's voice and reach; monitors social media discussions and responds on behalf of the Museum; continues to grow and diversify the Museum's base of fans and followers; guides compelling content and campaigns that encourage dialogue; ensures LACMA is utilizing social media channels that can help grow the Museum's online community; works closely with marketing and membership teams to meet quantifiable growth goals in the following areas through social media campaigns: email capture, ticket sales, donations, and membership activation; monitors the impact of social media programs through increased dialogue, click-throughs, attendance, and varied conversion rates; analyzes, reviews, and reports on effectiveness of campaigns; translates metrics to actual insights gained from social media monitoring to help inform marketing, communications, guest services, and other key Museum departments.
The qualified candidate will have a bachelor's degree in Marketing or related field and at least four years of related experience. An understanding of marketing strategies, as well as an understanding of the arts and the Los Angeles arts community, is required. Bilingual (English and Spanish) preferred.
Click here to apply.