Marketing Sr Analyst - Senior SEO Analyst

Purpose of Role:

The primary responsibility of this role is to support the SEOManager by develop and implement digital marketing tactics that support the overall marketing strategy and vision. This individual assists the achievement of key business objectives, coordinates across marketing and across the organization to bring SEO tactics to life across an omni-channel platform. The Sr. SEOAnalysthas responsibility for overall analysis and performance of organic traffic to lowes.com leveraging tools and data to recommend enhancements and report on performance in order to drive traffic and sales. He/she has experience with HTML/CSS/Javascript and web development programs to make technical changes to improve organic rankings in search results. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, media trends and competitive trends and makes informed recommendations to key stakeholders around how to drive traffic and deliver total company KPIs. 

Essential Responsibilities:

• Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search marketing tactics on time and on budget to ensure that project results are in line with corporate expectations 
• Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members 
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI 
• Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement 
• Interprets financial data and understands the implications to the business to assist theSEOManager with the development of a viable Search Marketing strategy and tactics
• Reviews competitive market data across marketing channels to influence future project work 
• Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day 
• Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand 

Required Minimum Qualifications:

•Bachelor's Degree in Business, Communications or Marketing 
•1-3 years experience in Marketing or related field 


Preferred Qualifications:

  • Experience in the Retail industry
  • Experience with HTML/CSS/Javascript and web development programs
  • Experience using Adobe Analytics, Screaming Frog, Deepcrawl, Brightedge, Conductor or other SEO tools



About Lowe's:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving more than 17 million customers a week in the United States , Canada and Mexico . With fiscal year 2016 sales of $65.0 billion , Lowe’s and its related businesses operate or service more than 2,375 home improvement and hardware stores and employ over 290,000 employees. Founded in 1946 and based in Mooresville, N.C. , Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com . 


 

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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