Senior Social Marketing Analyst

Purpose of Role:

The primary responsibility of this role is to support the Social Marketing Manager by developing and implementing social marketing tactics that support the overall marketing strategy and vision. This individual assists the achievement of key business objectives, coordinates across marketing and across the organization to bring social tactics to life across an omni-channel platform inclusive of multiple marketing channels. The Sr. Marketing Specialist has responsibility for aligning the Marketing priorities with key stakeholders and "activation partners" and builds consumer messaging in order to drive traffic and sales. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, social platforms and media trendsand makes informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs. 

Essential Responsibilities:

• Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search social marketing tactics on time and on budget to ensure that project results are in line with corporate expectations 
• Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members 
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI 
• Manages multiple social platforms, projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement 
• Interprets financial data and understands the implications to the business to assist theSEOManager with the development of a viable Social Marketing strategy and tactics
• Reviews competitive market data across marketing social channels to influence future project work 
• Requires understanding of current social channels and an evolving knowledge of emerging platforms and creative executions
• Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand 

Required Minimum Qualifications:

•Bachelor's Degree in Business, Communications or Marketing 
•1-3 years experience in Marketing or related field 

Preferred Qualifications:

  • Experience in Social Media
  • Experience in the Retail industry
  • Ability to work nights and weekends once a month

About Lowe's:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving more than 17 million customers a week in the United States , Canada and Mexico . With fiscal year 2016 sales of $65.0 billion , Lowe’s and its related businesses operate or service more than 2,375 home improvement and hardware stores and employ over 290,000 employees. Founded in 1946 and based in Mooresville, N.C. , Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit . 


Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.