| |
 

Director of Brand Insights

Company

MetLife

Location

New York, NY

Job Description

MetLife, a leading provider of insurance and other financial services to individual and institutional customers, is seeking a Director — Brand Insights in New York, NY!

Beyond meaningful and challenging work, MetLife provides a variety of flexible work arrangements, as well as a tuition reimbursement program, competitive benefits, and retirement and pension plans. MetLife’s responsiveness to the needs of both clients and employees is a direct result of one of the core company values– People Count!

Major Duties and Functions Include:

This position is for a key member in the Global Brand Management team at MetLife. The global brand team is responsible for developing, gaining agreement on, and ultimately communicating an end-state MetLife brand promise that leverages MetLife’s impressive history, heritage, product breadth and worldwide footprint.  This team works closely with MetLife’s local marketers to synthesize information from business leaders and market research; rigorously test hypotheses; and ultimately articulate and then deliver on the brand’s value proposition.

The Director of Brand Insights will use market and consumer research to better define MetLife’s marketing challenges; and contribute to the Global Brand Management teams’ efforts towards solving the challenges by identifying key insights from research. Responsibilities will include all aspects of insight gathering and analysis, including understanding the business problem, designing relevant research, obtaining buy-in from stakeholders, vendor management, analysis and executive level reporting. Other responsibilities include management of various MetLife brand metrics scorecards and some competitive intelligence gathering.

The role requires exceptional analytical skills and a seasoned facility with a variety of market research methodologies and consumer insight generation practices, both quantitative and qualitative, as well as knowing when to employ each. Experience as a brand insights specialist at a FORTUNE 500 company or as a brand/strategic planner at an advertising agency or brand consultancy is expected. Some background in brand strategy development and some international experience would also help the incumbent be successful in this role.  This associate must be very comfortable leading work streams while working well in teams engaging senior business and marketing leaders in MetLife’s key markets globally, to gather data, create consensus and advance projects.

Key responsibilities:

Qualifications

What You Need to Succeed:

Required:

Preferred:

To Apply

Work shouldn’t be something you do just to make ends meet. It should provide satisfaction…and an opportunity to make a difference.

MetLife… where work meets life!

Do YOU have what it takes to join a Major Force in Financial Services: Investments, Financial Advice and Insurance?

If so respond TODAY!

For immediate consideration, please APPLY ONLINE to submit your resume!

Please apply online via MetLife website:

https://erecruit.hrms.metlife.com/psc/EREC/ERECRUIT/ERECRUIT/s/WEBLIB_ERECRUIT.EXTERNAL_GATEWAY.FieldFormula.IScript_ApplyForJob?&JobOpeningId=78983&SiteId=110&PostingSeq=1

MetLife is proud to be an equal opportunity/affirmative action employer.  We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. It is the policy of MetLife to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information or any other basis protected by law.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Effective Writing For Any Platform

Celebration, FL

Integrated Marketing Communications

Orlando, FL

See full schedule

Webinars

Social Media's Murky Legal Waters

Webinar 

5 Keys To Activating Your Employees As Brand Advocates

Webinar 

Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

Seven Lessons To Becoming a Leading Brand

Webinar 

Insights To Interpreting Social Data

Webinar 

See full schedule