Social Media Manager
Company
Location
Chicago, IL
Job Description
This position is responsible for developing and executing social media strategies and engagement tactics across multiple channels for the Illinois Lottery. As a central part of the Northstar Interactive Marketing team, this position will be responsible for helping grow the brand through social media, and establishing relationships and seeding content through social networks. A strong understanding of social media and community trends/ technology is a must, as is a keen understanding of the intersection of digital, social, and traditional marketing. This role is ideal for someone who can pair knowledge and passion for social media channel programs with a creative vision.
Qualifications
- A Bachelor’s degree in a related field is required.
- Minimum of 5+ years of related professional experience developing and implementing effective online advocacy or branding campaigns via web and social media.
- Must be a creative thinker who continuously crafts innovative ideas to reach target audiences.
- In-depth knowledge of social media platforms and an understanding of how to apply them in a manner that is fitting to the Illinois Lottery brand and business goals.
- Must be on top of new social media trends and experiences and can think and execute across digital, social, and mobile platforms.
- Excellent written, verbal, and interpersonal communications skills as this position will be presenting proposals to our leadership chain and will be a primary interface for communicating with our various business units related to Social Media initiatives.
- Strong knowledge of social media analysis tools (i.e. Tracx, Netbase, Google Analytics, etc.).
- Strong project management, team leadership, and decision-making skills.
- A strong communicator, both written and verbal.
- Experience with media planning.
- Experience working with interactive, creative, and media agencies.
To Apply
Click here to apply or email resumes directly to promotions@northstarlottery.net.
