| |

Trade Marketing Manager


Pella Corporation


Pella, IA

Job Description

This position will manage and support all marketing activities including but not limited to the development, targeting, implementation, and management of marketing and sales related efforts that deliver relevant value in a business to business (BtoB) environment to residential new construction builders, various replacement and remodeling contractors, and architects served through our Pella Direct Sales Network (PDSN). One of the main goals of this position is to be fully aligned with the market planning and sales organization to ensure marketing strategies (activities, programs, and campaigns) are aligned to the sales goals and revenue targets. This position will work very closely with market planning and sales to understand overall business goals, service and solution roadmaps, and revenue targets and design and manage the implementation of marketing strategies around those goals.

Essential duties and responsibilities include the following. Other duties may be assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The individual must have strong public speaking and leadership skills and foster teamwork. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Supervisory Responsibilities
May manage 1-2 team members and would be responsible for the overall direction, coordination, and evaluation of this team. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education and/or Experience
Bachelor's degree (B.A./B.S.) from four-year college or university and six to eight years of experience in BtoB marketing or sales environment with key role developing strategies/tactics within a marketing and/or advertising agency environment and/or training in building materials marketing, knowledge of builder/contractor environment, sales, or closely related functions; or equivalent combination of education and experience.

Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to give prepared speeches to public groups.

Mathematical Skills
Ability to work with mathematical concepts such as ROI in business and specific marketing applications, fundamentals of CAGR, discounts, and commissions. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations such as media performance analysis, reporting revenue growth, and market share gain.

Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of abstract and concrete variables to build a business case or rationale for decisions.

Computer Skills
Word, Excel, Power Point, and Outlook required. Preferred background with CRM platform.

Certificates, Licenses, Registrations
None required.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

To Apply

Click here to apply.

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Effective Writing For Any Platform

Celebration, FL

Integrated Marketing Communications

Orlando, FL

See full schedule


Social Media's Murky Legal Waters


5 Keys To Activating Your Employees As Brand Advocates


Reaching Consumers on the Path To Purchase Thru Neuroscience


Seven Lessons To Becoming a Leading Brand


Insights To Interpreting Social Data


See full schedule