Tough times demand smarter business decisions
Few resources, if any, offer more economical, smart solutions than your firm’s membership with ANA – the shared resource of 9,500 brands. Our commitments are to add value to your brands, to provide leadership to address core marketing industry issues, and to support your individual marketers and media managers. Membership provides your marketing team with indispensable business insights, extensive collaboration opportunities, and strong industry advocacy.
Tailored precisely to the needs of client-side marketers, marketers can gain the inside track and stay current through the following ANA channels:
- 22 Marketing and Media Committees - share insights, ideas, educate, and inspire.
- Over 2,700 marketing insights at your fingertips in our member only online database – research, white papers, best practices, case studies, and more. Insights that help you identify trends, evaluate options, and implement solutions.
- Complimentary On-site Workshops, Local Marketing Meetings, and Brand-Building Webinars bring the ANA experience to you.
- Peer-to-peer benchmarking and best practices – instant connections to learn what’s working and what’s not and to help you eliminate costly mistakes, save valuable resources, and make bottom-line decisions with greater confidence.
- Team of dedicated research experts – a robust support team to help you get whatever knowledge and insight you and your team needs.
- National Conferences – ANA showcases the trusted voices of the world’s most-experienced marketers.
- World-class Marketing Training – for all areas of marketing, or services which support marketing, featuring a leading global faculty of former CMOs and CEOs.
- You’ll benefit from the vital new research ANA conducts on an ongoing basis.
- Post a Job Opening – free for members, anything related to marketing and advertising.
- Free e-books – includes Trends in Agency Compensation, CMO Thought Leaders: The Rise of the Strategic Marketer, ROI for Marketing, and more.
- Advocacy Initiatives – this broad advocacy platform provides the leadership to insure that the industry is well-managed and our members well-served.
- Member Action Plan (MAP) – developed to determine the marketing issues you face and then designed to help answer those challenges. With your input, we marshal the appropriate ANA resources to support your multiple priorities
