ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • #ANALOG

    ANA Magazine   February 11, 2016  

    Virgin Galactic and Adidas’s Y-3 shoot for the moon; how much worthless meetings really cost; the top 10 most-liked brands of 2015; quick facts; and more.

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  • Breaking News

    ANA Magazine   February 11, 2016  

    Earned media is an elusive, hard-won distribution channel that requires specific tactics to master.

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  • Chaos and Innovation

    ANA Magazine   February 11, 2016  

    Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.

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  • Seeing Is Believing

    ANA Magazine   February 11, 2016  

    As virtual technology emerges, content marketing will take a bold leap into the future, creating immersive branded experiences in a whole new medium.

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  • #ANALOG

    ANA Magazine   January 14, 2016  

    Netflix puts a foot forward with another DIY project; GE shakes things up on Instagram; the countries with the fastest average Internet speeds; quick facts; and more.

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  • A Look at 2016

    ANA Magazine   January 14, 2016  

    As an election year, 2016 will see a great deal of change on Capitol Hill and the White House. Here’s a breakdown of how that might affect advertising.

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  • Advertising Does a Country Good

    ANA Magazine   January 14, 2016  

    Advertising may have more economic benefits than you realize. Here’s a look, by the numbers.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • Site Unseen

    ANA Magazine   January 14, 2016  

    A symptom of a broken Internet, ad blocking poses a serious threat to online publishers and advertisers alike.

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  • #ANALOG

    ANA Magazine   December 10, 2015  

    MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.

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  • How to Be a High-Performing Analytics Company

    ANA Magazine   December 10, 2015  

    Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • The Changing Winds

    ANA Magazine   December 10, 2015  

    Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.

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  • Under Pressure

    ANA Magazine   December 10, 2015  

    More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.

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  • #ANALOG

    ANA Magazine   November 12, 2015  

    Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.

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  • Making Every Penny Count

    ANA Magazine   November 12, 2015  

    Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.

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  • Sign of the Times

    ANA Magazine   November 12, 2015  

    If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

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  • Stroke of Brilliance

    ANA Magazine   November 12, 2015  

    Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.

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  • Television’s Holy Grail Moment

    ANA Magazine   November 12, 2015  

    Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.

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  • (Double) Check Your Inbox

    ANA Magazine   October 8, 2015  

    If there’s one marketing instrument that constantly needs retuning, it’s email. Here are the latest best practices.

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