B2C

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

What marketers need to know this week: Sustainable brands are outpacing competitors, Facebook unveils its new cryptocurrency, and more.

While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

What marketers need to know this week: Viacom launches a BET streaming service, social commerce picks up steam, and more.

Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

What marketers need to know this week: Apple introduces new data security features, Sephora shuts down for inclusivity training, and more.

Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

What marketers need to know this week: Pizza Hut changes a decades-old recipe, IKEA brings iconic TV living rooms to life, and more.

What marketers need to know this week: Women-led brands speak out on abortion, the Justice Department moved to block the merger of T-Mobile and Sprint, and more.

If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.

The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.

What marketers need to know this week: the City of New York bans alcohol ads on most of its properties, Facebook will redesign its app, and more.

A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

What marketers need to know this week: McDonald’s teams up with AARP, AT&T sets the date for its streaming service, and more.

What marketers need to know this week: mourning in a GoT graveyard, biting into a CBD-infused burger, and more.