ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • #ANALOG

    ANA Magazine   January 1, 2015  

    Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

    view
  • Enter the Catalyst

    ANA Magazine   January 1, 2015  

    Discover the bold moves that can energize a brand’s purpose and accelerate results.

    view
  • Hot Content Marketing Baked Fresh Daily

    ANA Magazine   January 1, 2015  

    Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.

    view
  • Puppy Love

    ANA Magazine   January 1, 2015  

    The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

    view
  • Techtonic Shift

    ANA Magazine   January 1, 2015  

    In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

    view
  • 4 Questions on Measurement for Aaron Fetters

    ANA Magazine   October 1, 2014  

    Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.

    view
  • Changing With the Times

    ANA Magazine   October 1, 2014  

    Microsoft CMO Chris Capossela discusses how the company is elevating its marketing. Capossela shares his thoughts on the skills of great high-tech marketers, how to keep marketing fresh, what he learned from Bill Gates, and more.

    view
  • Getting from Here to There

    ANA Magazine   October 1, 2014  

    How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.

    view
  • Getting Our Money’s Worth

    ANA Magazine   October 1, 2014  

    While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

    view
  • How to Create a Culture of Risk Taking

    ANA Magazine   October 1, 2014  

    In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.

    view
  • IHG Checks In a Winner with Holiday Inn Relaunch

    ANA Magazine   October 1, 2014  

    When Verchele Wiggins was tapped to be InterContinental Hotels Group’s vice president of brand marketing communications for its Holiday Inn brand family, she knew that what awaited was no ordinary exercise in brand rebuilding.

    view
  • It’s All in the Game

    ANA Magazine   October 1, 2014  

    Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.

    view
  • Loyalty — It’s Not Just in the Cards

    ANA Magazine   October 1, 2014  

    Loyalty isn’t easily attained. It takes time for new acquaintances to prove their worth and earn our trust. That’s just as true for companies as it is for people.

    view
  • The Battle Over Bots

    ANA Magazine   October 1, 2014  

    Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.


    view
  • The Great, Risky Testing Ground

    ANA Magazine   October 1, 2014  

    When it comes to risk taking, the issues are even more complex in the age of social media. Marketers have to try new and sometimes risky moves to make their mark and attract attention while the opportunities to make mistakes are an all-too-real possibility.

    view
  • TOMS Builds a Movement

    ANA Magazine   October 1, 2014  

    Zita Cassizzi, chief digital officer at TOMS, discussed using storytelling to build a brand, creating unique customer experiences, and reaching social conscious consumers through mobile.

    view
  • 3 Questions on Culture Marketing with Carlos Saveedra

    ANA Magazine   August 1, 2014  

    Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

    view
  • Big Data, Big Problems

    ANA Magazine   August 1, 2014  

    Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

    view
  • Gaining Consensus

    ANA Magazine   August 1, 2014  

    Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

    view
  • Maximizing Native Ads

    ANA Magazine   August 1, 2014  

    Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

    view

First  << 14151617181920 >>