ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Social Can Matter – But Narratives Shape our World

    ANA Magazine   May 1, 2014  

    This article focuses on the impact of social media on brand management.

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  • The Tricky Waters at C-Level

    ANA Magazine   May 1, 2014  

    Find out how the lack of C-Suite alignment causes companies and careers to flounder.

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  • 3 Questions on Brand Growth for John Costello

    ANA Magazine   February 1, 2014  

    John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.

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  • 5 Tips: How to Manage Virtual Teams

    ANA Magazine   February 1, 2014  

    With advancements in technology, responsibilities for marketing to more than one region or country increasing, and companies offering the ability to work virtually from anywhere, the days of an entire marketing team working in the same office are over.

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  • A Game of Musical Chairs

    ANA Magazine   February 1, 2014  

    There has been considerable discussion in the nation’s capital for the past year about corporate tax reform, including calls by some for a reduction in corporate tax rates to as low as 25 percent. Proposals to tax advertising are a losing proposition for the ad community.

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  • Ditch the Pitch

    ANA Magazine   February 1, 2014  

    Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.

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  • Get Real About Real-Time Marketing

    ANA Magazine   February 1, 2014  

    Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.

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  • Looking Forward

    ANA Magazine   February 1, 2014  

    What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.

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  • Meet the Winners

    ANA Magazine   February 1, 2014  

    In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.

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  • Reaching Running Junkies

    ANA Magazine   February 1, 2014  

    This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.

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  • Sailing the 10 C’s

    ANA Magazine   February 1, 2014  

    MasterCard’s JR Badian discusses successfully navigating digital and social media programs. As the vice president of digital marketing and social media he understands that to match the frenetic pace of today’s digital world, he needs to work in an organized, methodical way.

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  • 3 Questions on Engagement for Lesya Lysyj

    ANA Magazine   October 1, 2013  

    Lesya Lysyj, chief marketing officer at Heineken USA, discusses how the brand broke away from traditional beer advertising, agency relations, and the industry's media efforts.

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  • 3 Tips: How Intuit Earns Customer Trust

    ANA Magazine   October 1, 2013  

    Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.

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  • Actionable Analytics

    ANA Magazine   October 1, 2013  

    Brand marketers have a cornucopia of tools and channels that enable them to collect data with a level of accuracy and effectiveness undreamed of just a few years ago. Reexamining metrics will lead to better data-driven decisions.

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  • Change or Die

    ANA Magazine   October 1, 2013  

    The goal of a new marketing effort is to help marketers gain clarity — 20/20 vision, as it were — as they steer their organizations through a transformative era. Brands must focus on marketing strategy, structure, and capabilities in order to achieve 21st-century growth.

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  • Embracing the New

    ANA Magazine   October 1, 2013  

    Marie Devlin serves customers’ passions at American Express. Her team is getting out the message that American Express has cards and services for everyone, and promoting membership benefits provided by products across the portfolio.

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  • Featured ANA Research: Findings from ANA’s Sponsorship and Event Marketing Measurement Survey

    ANA Magazine   October 1, 2013  

    In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.

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  • Inside the In-House Agency Trend

    ANA Magazine   October 1, 2013  

    While companies have been taking more advertising and creative functions in-house over the past decade or more, the trend has accelerated recently. In fact, businesses with in-house agencies are now squarely in the majority.

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  • Marketing to a Multicultural Nation

    ANA Magazine   October 1, 2013  

    Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.

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  • Stand Up to Patent Trolls

    ANA Magazine   October 1, 2013  

    Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

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