ANA Magazine


Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Quick Bits for January 19, 2017

    ANA Magazine   January 19, 2017  

    What marketers need to know this week: BuzzFeed's coup over Trump, institutional trust is failing, magic unicorns, and more.

  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

  • Quick Bits for January 12, 2017

    ANA Magazine   January 12, 2017  

    CBS joins Hulu’s new live-streaming service, Spotify offers Obama a job, the Minnesota Mitsubishi White Bear makes it big, and more.

  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

  • Marketing's Augmented Reality After Pokémon GO

    ANA Magazine   January 3, 2017  

    Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

  • Fight the Adblockalypse

    ANA Magazine   December 29, 2016  

    Fed up with the flood of ads getting between them and the content they seek, consumers have turned to ad blocking to clean up their online experience. Not only are they banishing the ads that annoy them, thanks to ad blockers, they’re hardly seeing any ads at all — it’s the adblockalypse.

  • A Future So Bright

    ANA Magazine   December 6, 2016  

    From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

  • #ANALOG for December 2016

    ANA Magazine   December 2, 2016  

    The big change coming to ANA magazine; T-Mobile’s drive to connect cars to the IoT; a picture-perfect change on Instagram; upcoming events; key stats; quick facts; and more.

  • #ANALOG for November 2016

    ANA Magazine   November 8, 2016  

    How Dos Toros Taqueria turned a new location opening into a Snapchat event; the Ally Bank stunt that will have you staring into your spare change jar; the numbers on industry morale; upcoming events; key stats; quick facts; and more.

  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

  • End of the Line

    ANA Magazine   November 6, 2016  

    Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

  • To Hell and Back

    ANA Magazine   November 5, 2016  

    How a scientific expedition into an active volcano helped GE marketers tell the story of the Industrial Internet, explain the company’s own evolution, and help save lives.

  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

  • Foresight Keeps Lowe's at the Forefront

    ANA Magazine   October 9, 2016  

    Tanya Franklin of Lowe’s explains how to distinguish trends and fads, deal with executive leadership, and more.

  • The Brand Health Puzzle

    ANA Magazine   October 8, 2016  

    How to pick the right metrics to get an accurate evaluation of your brand’s health.

  • Duty and Honor

    ANA Magazine   October 6, 2016  

    What brands are doing to show their support for the military and the nation’s veterans through their marketing and good works, and what other brands can do to get involved.

  • #ANALOG for October 2016

    ANA Magazine   October 5, 2016  

    The content series brewing at Starbucks; reader preference for paper versus digital books; a forecast for the cloud storage market; upcoming events; key stats; quick facts; and more.


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