B-to-B Marketer

 

Through best practices, case studies, interviews, and expert advice, B-to-B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

  • Sold on Digital

    B-to-B Marketer   April 30, 2015  

    GE’s Linda Boff explains how taking chances on digital platforms helps the company stay relevant and reach B-to-B audiences.

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  • Touchpoints

    B-to-B Marketer   April 30, 2015  

    The five keys to the future of B-to-B marketing, the role of technology when it comes to connecting with consumers, and inside the mind of Rishad Tobaccowala, chief strategist at Publicis Groupe.

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  • Breaking New Ground

    B-to-B Marketer   January 1, 2015  

    Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

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  • The Next Frontier

    B-to-B Marketer   January 1, 2015  

    More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

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  • The Right Stuff

    B-to-B Marketer   January 1, 2015  

    Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

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  • Touchpoints

    B-to-B Marketer   January 1, 2015  

    Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

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