Quick Bits for July 31, 2017

By Andrew Eitelbach

 

 

A look at five bits of marketing-related news from the past week, by the numbers.

 

72 countries

It's been 50 years since homosexuality was decriminalized in England and Wales. To mark the milestone, Vodka brand Absolut has created a number of visually powerful print ads as part of its "Kiss with Pride" campaign. While the ads celebrate equality, they also note there's still progress to be made. "Homosexuality is still illegal in 72 countries," the ads read. "This project celebrates people from those countries who kiss with pride."

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Courtesy of Absolut

 


 

50,000 jobs

Amazon is set to deliver 50,000 new jobs on Wednesday, NBC News reports. Part of its Amazon Jobs Day, most of the positions are in fulfillment centers across the country. The hiring frenzy highlights the growth of e-commerce, which has provided 397,000 new jobs to the U.S. workforce in the past 10 years, compared to the 76,000 jobs retail stores have lost in the same timeframe.

1 ride, 2 stops

Lyft and Taco Bell are testing a new partnership that lets car-ride passengers divert their route home through a Taco Bell drive-thru between the hours of 9:00 p.m. and 2:00 a.m. According to Business Insider, if the tests are successful, the program will expand in 2018 and include a custom in-car menu plus free Doritos Locos tacos.

 


 

10.1% jump since 2016

The number of people in the U.S. using internet-connected TV will hit 168.1 million this year, a 10 percent increase over 2016, eMarketer reports. Cord-cutting devices like Google Chromecast and Apple TV play a factor in the rise, but smart TVs (those that can access the internet on their own, without the need of a second connected device) will make up nearly half the category (48 percent).

 


 

65% of women

A majority of men and women like it when brands challenge stereotypes in their traditional media placements, Campaign reports. Sixty-five percent of women and 59 percent of men approved of brands showing nonconforming portrayals of people in advertising.

 


 

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