Quick Bits for August 7, 2017

By Andrew Eitelbach



A look at five bits of marketing-related news from the past week, by the numbers.


100,000 fans

When Dale Earnhardt Jr. comes into the final stretch of his last race before retiring later this year, his run will be cosigned by 100,000 fans. As MediaPost reports, Mountain Dew, his longtime sponsor, will incorporate into the paint scheme of Earnhardt's car the signatures of the first 100,000 people to register their names and emails at its fan site Ride With Jr. The deadline for signing up is August 25. Registrants get the added bonus of receiving Mountain Dew's newsletter.



700 trophies

It's hard to pay it forward by looking back, but Jaguars running back Leonard Fournette and MET-Rx figured out a way. Together, the football star and nutrition supplement brand crushed and melted down Fournette's old trophies, along with 700 others, and used the raw materials to forge free weights for a Jacksonville, Fla., high school. According to the NY Daily News, the NFL rookie surprised the Raines Viking high school football team with the new set of weights.




$14 million

Target is kicking in big time to help youth programs in the fastest-growing sport in the U.S.: soccer. The retailer has announced plans to build 100 new soccer play spaces by 2020, and will donate $14 million to local youth soccer programs and the U.S. Soccer Foundation. Target announced the move last week, just before the 2017 MLS All-Star Game presented by Target, which took place in Chicago. Chicago is where the retail brand plans to build the first three play areas next year.

6 seconds for $75,000

In June Fox announced it would roll out six-second ads on its digital properties and possibly TV later this year. Later has arrived. According to the Wall Street Journal, the TV network is selling the diminutive spots during the August 13 Teen Choice awards for $75,000 each. Duracell and Mars will be among the brands airing six-second ads.



35 percent say more chatbots

Marketers looking to build or improve their chatbots will find a new study from ubisend heartening. Among 2,000 surveyed consumers, 35 percent said they want more businesses to employ chatbots, VentureBeat reports. Consumers aren't just interested in getting customer support through chatbots; according to the study, millennial respondents indicated they would spend up to $618 through a chatbot.



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